Essays on Website Evaluation Assignment

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The paper "Website Evaluation" is an amazing example of a Business assignment. Zara is a leading designer, manufacturer, and distributor of clothing fashion in the globe. The advent of the Internet has allowed the company to connect more and more to greater international market segments. Its website reveals several features.   With the understanding that Zara has developed some competencies and is known for offering high-quality and branded products with a recognizable image to customers, has already created a sense of community in many market segments and reputation as a reliable manufacturer, its website is designed for a wide range of users.

Zara competes in the fashion industry through innovation and short-term release of new products (Park and Lennon, 150). In turn, the website provides information on the recent fashions for regional, a local specialty, and retail specialty shops. Additionally, its information focuses on major national shops. Individual customers or institutions can also order customized products from their online stores (Zhenxiang and Lijie, 196). It appears that most of its intended users are young people as they indicate that users can follow them through Facebook, Instagram, Twitter, and Pinterest.

  Its website is intended to provide worldwide users with access to their products. It offers a place where a user will select a store by selecting their country from the list, then, noting the common languages in a certain country; they offer a place to select the language. Once the user enters, they can access a range of products and other necessary information.     Level of expertise One can tell the level of expertise from various parameters as revealed on the website. First, the fashions provided show that Zara targets young users who active users of websites and fast in embracing technology.   Secondly, it does not mean that adult and the elderly cannot use the site as the information provided on the site is straightforward

References

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Chiou, Wen-Chih, Chin-Chao Lin, and Chyuan Perng. "A strategic framework for website evaluation based on a review of the literature from 1995–2006."Information & management 47.5 (2010): 282-290.

Jiang, Zhenhui, et al. "Effects of interactivity on website involvement and purchase intention." Journal of the Association for Information Systems 11.1 (2010): 1.

Park, Minjung, and Sharron J. Lennon. "Brand name and promotion in online shopping contexts." Journal of Fashion Marketing and Management: An International Journal 13.2 (2009): 149-160.

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Thongpapanl, Narongsak, and Abdul Rehman Ashraf. "Enhancing online performance through website content and personalization." Journal of computer information systems 52.1 (2011): 3.

Zhenxiang, Wei, and Zhou Lijie. "Case study of online retailing fast fashion industry." International Journal of e-Education, e-Business, e-Management and e-Learning 1.3 (2011): 195-200.

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