In general, the paper "Key Environmental Factors Driving the Current International Success of Moulis Legal" is a good example of a marketing case study. Global marketing is a very instrumental factor in companies that operate with various branches located outside their home country (Grant, 2003, p. 492). Agnihotri & Santhanam (nd, p. 3) state that to ensure success in the global market, companies need to conduct marketing strategies that will place them in positions where they can have competitive edges globally. In the current case study, there are several factors that have immensely contributed to the success of the Moulis Legal in Australia that rally on the environment.
Noting that the legal industry in Australia is a multi-billion dollar industry, it is among the industry that brings a lot of revenue in the form of taxes and employment to the country. The legal firms in the country represent a lot of faculties in their business endeavor. Moulis Legal is among these firms. There is a notable facet of the legal firm that has brought this firm a lot of success in the years the company has been in operation.
This is the environmental segment. Representations that the company has made to other companies both in the Australian country, as well as other international forums, has contributed massively to the success of the Moulis legal company. There are several environmental factors that have been of great interest and great business to this company as the following paragraphs depict. The major environmental factor that has led to the success of business in the Moulis legal company is the anti-dumping factor. Many nations across the globe have very stringent rules that restrict or govern products that are being imported into their country in a bid to curtail or minimize dumping.
In Australia, anti-dumping as an environmental factor has become one of the major facets where Moulis legal makes most of its business. Most of the business of the company comes from international clients. Australia has some very strict rules that govern the kind of products that should be imported into this country. Moulis legal defends many international companies against dumping allegations. These allegations have risen during the economic devastation that wad brought about by the global financial crisis and with the depreciation of the Australian dollar.
The global financial crisis occurring in the period between 2007 and 2008 led to a lot of financial and economic destabilization of many countries in the globe and Australia was not spared. In a bid to revive this economy, the Australian country turned to East and through business alliances there, a lot of allegations pertaining to dumping have been lodged. This is one of the major environmental factors that have contributed to the success of the company. Why relationship building and maintenance is essential for Moulis Legal Moulis Legal has thrived mainly upon the trust the clients have in the capacity of the legal company to deliver excellent legal services to them.
Customer satisfaction is a key factor in the maintenance of a perfect relationship between a company and its clients (Fairholm, 2009, p. 16). Moulis Legal has been recognized in Australia and the various nations in which it operates in. Moulis Legal is a small law firm and as such, it needs to have a reputation for excellent customer service and quality.
In addition, it does not fail its clients. With an experience spanning more than twenty years as a major partner in a major law firm, the proprietor of Moulis legal has a wide knowledge of the legal systems and how to deliver services to the satisfaction of the clients. There are a number of ways through which the small company achieves this relationship as the ensuing paragraphs detail.
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