The paper "The Impact of Social Media on Organizational Innovation Management " is a good example of a business research proposal. Companies have traditionally looked beyond the confines of their organizations whenever the need to invent innovative products arose. Ideally, gathering information was limited to hiring the most efficient and talented human resource that the organization could afford. However, the advent of social media has revolutionized product innovation and given companies access to market intelligence that was previously elusive (Pitta 2008. Additionally, these platforms have provided effective channels for sharing and gathering market information in some of the most cost-effective approaches. Moreover, the through the use of mobile and web-based applications, it has become possible for companies to create platforms where communities and individuals can discuss, share, modify, or create content (Wei 2012, p.
436). However, the potential of social media in fast-tracking innovation remains largely untapped in most corporations. In part, this can be attributed to the lack of enthusiasm among organizational management to integrate social media. Additionally, the misguided perception among the management that the use of this platform as a critical tool for innovation is not as efficient as the conventional means has equally slowed down (Ooms.
Bell, & Kok 2014). Background of the Research The development and gradual adoption of the Internet have extensively revolutionized collaboration and communication among firms, organizations, and individuals (Marion, Barczak, & Hultink 2014). Moreover, the integration of social media has had a fundamental influence on organizational development and research activities. Particularly, the use of open innovation has been categorized as one of the most effective strategies in leading innovation management at a corporate level (Chan, Ip, & Chung 2011).
Yet little research has been done to ascertain the extent to which the use of these different social media portals can be interlinked for the purpose of fostering organizational innovation. Therefore, a more structural approach to innovation management should be adopted among market players with the principal aim of supporting social media integration as well as developing intuitive innovations through this media (Crawford 2007, p. 189). Consequently, key aspects of social media integration that require particular attention include the incorporation of customers into the organizational social media circles and evaluating on the internal use of social media (Bryant, Coombs, & Pazio, 2014).
The relationship between the use of social media and technological performance has also elicited wide interest among most employee due to the notion that technological advancement promotes the use of social media innovation management (Wei 2012). Objectives of the Study General Objectives Based on the current studies and a review of the market gap in the adoption of innovation management, the key aim of this study is to elaborate on how the use of social media has influenced innovation in the corporate world.
As such, the study seeks to evaluate the influence of social media as a driver of innovation Specific Objectives Additionally, the research seeks to: Evaluate the extent of adoption, acceptance and application of social media in technological development. To underpin the key drivers and barrier of social media innovation. Scope of the Study The research will be carried out within the university premises. It will be conducted among a diverse set of students and will equally involve 3 professionals from nearby corporations. This area has been preferred due to its proximity to the researcher as well as the ease of accessibility.
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