The paper "Multimedia Marketing for Business" is an outstanding example of marketing coursework. Social media can be defined as the various tools that are involved in online technology that enable people to communicate more effectively through the internet. People communicate effectively through the internet by sharing information and resources. They can e classified as audio, images, videos and other multimedia communications. Social media relates to the platforms that enable the interactive web’ s content creation and exchange by participants. Social media contains user-driven channels that represent a stark difference from the advertiser driven model that was used in the previous centuries.
In affirming, the marketing department is responsible for the use of social media channels. It can also be said to be the most interactive, transparent and engaging form of public relations. Marketing, on the other hand, is the process of planning and executing the conception, pricing, promoting and distributing goods, ideas and also services in a bid to achieve personal and organizational goals and objectives. The concept of social media technology and marketing, once put together creates a masterpiece. This is what is referred to as social media marketing.
By integrating social media approaches into an organization’ s strategies, increased efficiency is experienced and positive results are experienced as a result. Using social media to complement traditional public relations and marketing channels enables communicators with their key audiences in a more personal and informal manner. The millennial generation is the most in the workforce is placing its preference in using technology to blend with their personal and daily lives (Prohaska, 2011). Integrating social media technology into business strategies The greatest impact this has had is clearly seen in the manner in which organizations communicate both internally and externally.
The evolution has seen the communication between employers and employees not to mention the outside parties evolve into a totally different manner. Technology has been transformational in making employees get into contact with customers, competitors and business partners’ . More interactions mean that the customers’ needs are well known and hence will be adequately addressed and this will preferably translate into the company making good progress since customer satisfaction is the core goal of all organizations.
In the decades to come, organizations will have to develop working strategies that will differentiate them from their competitors. Every organization will most probably differ in where it starts its social media strategy in terms of the tools it incorporates, the pace of adoption and the implementation policy available in the organization. Consideration of a key social media strategy will determine the success of such an organization in today‘ s world. The challenge is in initiating the strategy and incorporating it into the business departments. For instance, online advertising has become so prevalent that the consumer takes a larger part of the marketing budget.
This way the results of such a strategy have to be measured to evaluate the real impact of social media marketing. According to Mraab(2011), most marketers have turned into the cross channel where multiple channels are used in the measuring of the success of social media marketing. This would involve the use of digital channels, paid search and merging online and offline channels. Online activities amount a lot of data and much of this data can be used for attribution and tends to persist over time and eventually this will lead to productivity making the organization achieve desirable results and the marketing department is said to be working and being of important use in the firm.
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