The paper 'Music Business Website Review - Akon" is a good example of a business case study. This is the official music website for Aliaune Damala Bouga Time Bongo Puru Nacka Lu Lu Lu Badara Akon Thiam, famously known by his stage name as Akon. Akon is an American based R& B as well as a hip hop recording artist. He is also a songwriter and a music records producer who rose to the scenes in 200 when he released his single “ Locked Up” . Akon has since risen and grown as one of the most renown hip hop artistes ever since. Pros of the website The website contains vital information about his background, earlier engagements and development of his musical talent.
For instance, from the website, it can be established that Akon was actually born in Senegal- Africa, and later moved to Union City, New Jersey alongside his family. One such revelation from this website is that Akon actually realized and polished on his talent in music during his three years stint in jail and build on this to become the most sought after lyrists in America. The website also serves as a marketing site for Akon’ s music hits.
For instance, the website lists some of the famous music hits and albums released by Akon among them single hits such as Lonely, Locked up and Ghetto as well as his best-selling albums such as Trouble, Konvict and Freedom. The latest inclusion on the website is Akon’ s upcoming and yet to be released album dubbed stadium which contains several songs among them Angel and We are the world, collaboration by various American artists done in aid of the victims and survivors of the Haiti earthquake of 2010. Akon’ s website also serves to promote his brand especially through involvement in various corporate social responsibilities in which the celebrity engages in.
besides music, Akon has his own cloth and fashion line which is heavily advertised on this website. Similarly, the website, in an attempt to sell Akon as a caring and considerate brand, has various pictures and concert photos of Akon’ s involvement in a charity such as his collaboration with various artists to raise funds for Haiti earthquake victims as well as his efforts to nature and develop music talent in African countries in partnership with Airtel, a telecommunications service provider. Akon uses this website to inspire and encourage young people and therefore pulling large crowds and following to himself.
The site contains some of the famous inspirational quotes especially depicting his struggle with crime and poverty and his eventual breakthrough in music. One of the famous quotes by Akon is “ Do not spoil what you have by desiring what you have not, but remember that what you now have was once among the things you only hoped for” .
Most young and upcoming artistes who seek motivation and role models would thus find this site an extremely effective resource as they strive to nature their talent. Finally, another advantage of this site is that it contains direct links from which music hits done by Akon can be downloaded and thus generating income from the sale of such work unlike purchasing the pirated versions of the same music.