Essays on Market Analysis, Concept and Vision of Salon Case Study

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The paper "Market Analysis, Concept and Vision of Salon" is a perfect example of a business case study.   An individual’ s hair is critical to how good they look. The hair determines the first impression people have of others. A positive impression can be obtained from just how good the hair looks. From an early age, I have always loved how well people look after they get their hair done. My passion is based on this, and I have always wanted to make people feel good about their looks. For men, there are different kinds of cuts that are trending.

However, not all people are for the idea. Older generations are not for the idea of sharp cuts and just love plain grooming. At present, many people go to a hair salon or barbershop to get their hair cut or groomed. The idea of professional stylists moving to people’ s homes and places of work is not common. The idea of mobile hairstylists occurred to me when I ordered lunch over the phone. In a real sense, many businesses are now more mobile than ever because of increased competition, especially in an increasingly globalized world. Globalization has had an impact on every sector of the economy.

There is more competition as a result of businesses that are able to offer services at low costs. I observed that the fast-food industry is very competitive and some businesses had carved a niche by going the extra distance to take food to the customers. Similarly, taking the hair business to the people will be an attractive idea for a section of the population. In other words, the intense competition has made it necessary to come up with bold and unique strategies to do business. The solution will best suit those individuals that are too busy to wait on a line.

For those that are incapacitated one way or another because of disease or accident will find these mobile services quite helpful. What is so compelling about the idea is the fact that people do not need to leave the comfort of their houses to get their hair done or clipped. The services will be quite helpful to all the people – both non-disabled and those that are not.

In particular, the physically disabled will get to also look good just like their normal counterparts. Reaching these people will be empowering. Most of them are usually forgotten, and the traditional brick and mortar may be a big hustle for them. I do not have any individual experience on the mobile hairstyling market. However, I have worked in a food delivery business, and I know the challenges that are associated with such a business. Furthermore, there are opportunities related to being mobile and they steadily grew in the majority of the sectors (Scornavacca, Barnes and Huff 29).

The best of all, the opportunity does not involve any intellectual property. While I do not know of anyone that has tried this kind of business personally, other industries have worked pretty well. In particular nations such as the UK and US, mobile salons, are doing well (Scornavacca, Barnes and Huff 29). This is despite that they form a small portion of the whole industry. The success of other industries is based on the convenience offered by such types of business.

In times of inclement weather, people prefer home to home services.

Works Cited

Cohen, Rachel Lara. "Rethinking ‘mobile work’: boundaries of space, time and social relation in

the working lives of mobile hairstylists." Work, employment and society 24.1 (2010): 65-


Komisar, Randy, and Kent Lineback. The Monk and the Riddle: The Art of Creating a Life While

Making a Living. Boston, Mass: Harvard Business School, 2001. Print.

Larsen, Lynne. "Men's changing beauty habits: male grooming." South African Pharmaceutical

and Cosmetic Review 39.11 (2012): 19-20.

Scornavacca, Eusebio, Stuart J. Barnes, and Sid L. Huff. "Mobile business research published in

2000-2004: emergence, current status, and future opportunities." Communications of the

association for information systems 17.1 (2006): 28.

Tsigonia, Alexandra, et al. "Indoor air in beauty salons and occupational health exposure of

cosmetologists to chemical substances." International journal of environmental research

and public health 7.1 (2010): 314-324.

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