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Essays on What Forms of Marketing Are Seen in the Public Eye to Be Unethical in the Twenty-First Century Essay

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The paper "What Forms of Marketing Are Seen in the Public Eye to Be Unethical in the Twenty-First Century" is an outstanding example of a marketing essay. Subjects in business administration are one of the most contentious and complicated in human history. The existing connection between doing what is right and money generation has been under study by both business leaders and academics for a long time with the petite consensus reached. Ethics in forms of marketing has been seen as a crucial aspect due to the marketing interface with numerous different stakeholders.

On the other hand, marketing is a major functional area inside the business organization and offers an interface that is visible not only to the customers, however, to other business stakeholders such as regulatory agencies, media, trade associations among others. Therefore when addressing the forms of marketing ethics it is crucial to take note that an examination should be done from an individual, societal organizational perspective. Examining unethical practices in forms of marketing from a narrow standpoint does not outline a foundational contextual that affords a complete empathy of the marketing ethics domain. Ethics has been considered as the study of human conduct philosophy with the emphasis being made on the determination of what is Wright (ethical) and wrong (unethical). In the context of marketing, ethics in the workplace is the guiding rules, principles, and standards that govern the conduct of an organizational member, as well as, the marketing decisions consequences.

Therefore, forms of marketing that are ethical from a normative point of view can be regarded as the practices that put more emphasis on the transparent, responsible and trustworthy organizational and personal marketing strategies and actions that exhibit nothing but fairness and integrity to other stakeholders.

The major focus area of marketing ethics is on the standards and principles that can define conducts that are acceptable in marketing as resolute by numerous stakeholders and the responsible organization for marketing activities. Marketing ethics extends far beyond the legal and supervisory issues despite the fact that the major standards have so far been codified as regulations and rules that require marketers to kowtow to society’ s expectations of conduct.

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