BMW and Land Rover Companies Comparison - Case Study Example

The paper "BMW and Land Rover Companies Comparison" is an outstanding example of a business case study. The Motorcar industry is a very complicated industry in the world because it is unique. This is a business that most people venture in and may also leave without any growth in life. Despite that, there are those who have profited so much as a result of selling and buying motor vehicles. The automotive industry is in charge of designing, developing, manufacturing, marketing and selling motor vehicles. Because of this, the motor industry has become one of the most important revenue contributors in the world. It has so far registered over 66 million cars, vans, trucks, and buses (OICA, 2012). The benefits of this are realized in the way it promotes the world economy and the well being of the world's citizens. The growing motor industry in the world is an assurance to the world citizens of freedom and economic growth (OICA, 2012). This is because automobiles allow people to live, work, play, and even access markets, jobs, healthcare and so on.

Because of its lucrative nature, the business has gained a lot of growth in the world's superpowers like Britain and Germany. Such countries have really invested in the motor industry and as well benefited a great deal. However, many companies in these countries have had problems with overcapacity and low profitability but the industry remains a sole provider of well-paying jobs with good benefits. The industry has great links with supplier industries as well as a big political influence. The industry has been topped as the best in the world because of the way it has speeded up industrial growth in the 20th Century and integrated with mass production and consumption.

In Britain, the automotive industry is very diverse, vibrant and one of a world-class. The value of the sector amounts to approximately £11 billion (UK Trade & Invest, 2012). It has been ranked the 4th best in Europe and 12th best globally. The beginning of this industry can be traced back to the 19th century in which the UK was the second-largest manufacturer and exporter of cars in the world. Later, the industry faced stiff competition from countries like France and Germany (Church, 01). This brought the UK to be ranked 12th in the world in terms of production. From then many British car marquees have been owned by foreign companies including BMW, Rover and the Volkswagen Group (Wells & Niewenhuis, 242).

However, in the last decade, the auto industry has greatly recovered from turbulent labor relations and a poor reputation for quality and production to one that is fully competitive (Holweg, 2009). So far, the UK has been put in the high ranks in terms of built cars and productivity and labor relations. The industry was however hit again by the global financial crisis. The British industry has exhibited a highly integrated system that offers unprecedented value and accessibility to consumers worldwide and its technological progress has had improvements in vehicle safety, environmental impact, fuel economy, performance, and comfort as well as offering a variety through model expansion (Holweg, 2009).

Because of this comeback, Britain is now making a lot of money especially in exporting cars. An example of a company that has been successful in this process is the Jaguar Land Rover, which so far has recorded its highest level of sales (Hills, 2012). Jaguar has thus become the most prestigious brand in Britain with testimonies of it doing better than was expected (Hills, 2012). This has made British cars be on high demand especially in countries like Russia, China and the Middle East (Hills, 2012).