Essays on New Goals and Strategies for Coles Case Study

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The paper "New Goals and Strategies for Coles" is a good example of a business case study.   This report is about Coles Group Limited which is one of the largest food retailing companies in Australia. The company operates in more than 740 supermarkets within Australian other areas of convenience to offer Australian citizens quality groceries. The company also operates in offers online grocery services as a tactic of reaching out to different customers. This report is a result of the engagement of Cole’ s Chief Executive Officer (CEO), John Durkan that required me to perform an analysis of the company and develop effective goals and strategies that can be essential in realizing the objectives of the company on the local market. The purpose of the report This report aims to provided reasons for its development.

The report will also assess the current situation of Coles Company and provide a mission statement. The report will then use SWOT analyses and Porter’ s 5 forces of competition to analyze the current situation of the company. The report will then suggest new goals and strategies for the company.

This will be followed by an explanation of the goals and strategies. The report will propose action plans essential in the realization of each strategy. The report will conclude with an appeal to the company’ s CEO to accept the report and the strategies and an assurance that they are bound to improve the profitability of the company. The current situation at Coles Coles Supermarkets comprise one of two main supermarkets in the Australian market. The company commands about 31% of the grocery market (Deloitte Touche Tohmatsu Limited 2010, p. 16).

For the last four decades, the company has experienced substantial growth considering that it has been able to double its market share with its profit levels increased by about 40% in the last 2 decades (Lyons 2007, p. 10). The considerable market power that the company commands provides it with the ability to determine prices, control the entry levels into the Australian grocery market and help in the establishment of a level of expectation in the grocery market (Deloitte Touche Tohmatsu Limited 2010, p. 18).


Deloitte Touche Tohmatsu Limited 2010, ‘Coles – an overview’, Analysis of the grocery

Industry, pp. 14-15, views 8 December 2014,

Deloitte Touche Tohmatsu Limited 2010, ‘Economic contribution of Coles’, Analysis of the

Grocery industry, pp. 16-20, views 8 December 2014,

Keith, S 2011, ‘Coles, Woolworths and the Local.’ Macquarie University.

Kurtz, David L. 2013. Contemporary marketing / David L. Kurtz. Mason, Ohio: South-Western

Cengage Learning.

Lyons, K 2007, ‘Supermarkets as Organic Retailers and Impacts for the Australian Organic

Sector.’ Griffith Education Center. Retived on December 14, 2014 from

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