new product development Essays Examples - Free Topics and Samples on new product development

New Product Development and Innovation
The paper "New Product Development and Innovation" is a perfect example of a marketing research proposal. According to Radnor & Noke (2004), they argue that the existence of a positive relationship within a company’s ability to innovate and its continuous market prosperity buttresses the wide literature in new product development and innovation. Research into new product development and innovation is vibrant and varied, but it is also fragmented. Innovations re the results of the group’s ...
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Boundary Objects in New Product Development
The paper "Boundary Objects in New Product Development" is a great example of a Marketing Case Study, ADT security Corporation is one of the biggest security companies in the world. This company was founded in 1974 and has been providing its services in over 35 countries around the world, with its headquarters at Boca Raton, FL in the United States of America. This company was founded as the gold and stock company in 1876 that sent telegraphs around the United States of America. The president of ...
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Consumer Satisfaction New Product Development - Nestle Company
The paper "Consumer Satisfaction New Product Development - Nestle Company" is an outstanding example of a business research proposal. The research study is a development covering the packaging and wrapping up of a new product developed by the Nestle Company. As already evidenced in previous market ventures, despite the presence of viable products ready to resolve existing market needs and gaps, ignorance and lack of enough market and product knowledge by the consumer base, often leads to eventual ...
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The Pursuit of New Product Development
The paper "The Pursuit of New Product Development" is a great example of a Marketing Case Study. SportUNE was formed in 1938 with the aim of boosting sporting, fitness, and health-related programs. Over the years, SportUNE has demonstrated greater effort in ensuring that sport, exercise, and health-related programs are accessed by the students and the community at large. This has played a significant role in the educational requirements and objectives by enabling students to balance education and ...
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Sustainability Incentives in New Product Development
The paper 'Sustainability Incentives in New Product Development' is a wonderful example of a Business Case Study. GHB produces snack bars from fruits, cereals, and nuts. The company has been in operation for four years now. In the effort to enhance its financial sustainability in the long term, the company’s CEO has realized the need to improve the company’s environmental sustainability. Improving environmental sustainability will positively affect financial sustainability in two ways: ...
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Evaluation of New Product Development Practices and Processes
The paper "Evaluation of New Product Development Practices and Processes " is a great example of a Management Case Study. According to the case study of the word, product stands for both tangible goods such as computers, cars among others and services such as investments. The New Product Development (NPD), which includes new services development. Successful products don’t have to be new, but in order for an organization to be able to grow it will have to find new customers for the existing ...
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New Product Development Process and Comparison with Black & Decker Corporation
The paper "New Product Development Process and Comparison with Black & Decker Corporation " is a perfect example of a management case study. It is the dream of each organization to be associated with the most successful products in the market. As a result, organizations strive to use the best ingredients for their products as well as the most efficient and cost-effective process. In other words, organizations strive to have the best practice in product development. Product development in ...
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Apple Watch - Product Line Extensions or New Product Development
The paper “Apple Watch - Product Line Extensions or New Product Development" is a dramatic example of a case study on marketing. Apple Watch is a type of smartwatch designed and manufactured by Apple Inc.  It is available in three models: Apple Watch Sport, Apple Watch, and Apple Watch Edition. All three models are either 38 millimeters or 42 millimeters thick. The 38-millimeter Watch Sport retails for $349 while the 42-millimeter version retails for $399 (Mayword, 2015). The 38-millimeter ...
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Haifa's Market Segmentation, New Product Development, Competitive Environment, Marketing, and Commercialization
The paper “Haifa’s Market Segmentation, New Product Development, Competitive Environment, Marketing, and Commercialization" is a thoughtful example of a case study on marketing. Better Drinks Ltd's success in the beverage market has been facilitated by an inbuilt resilience on the production processes of the company and an aggressive research and development department. The aptitude of Better Drinks Ltd to continuously evolve and develop innovative products meeting the requirements of ...
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New Product Development, Populace Relation Techniques, Low and High Involvement Models of Consumer Decision, Consumer Decision
The paper “New Product Development, Populace Relation Techniques, Low and High Involvement Models of Consumer Decision, Consumer Decision Making Model" is a potent version of the assignment on marketing. In business, new product development (NDP) refers to the entire process of bringing a new product in the market. New products and services must be beneficial and meet customers’ needs. Therefore, essential to discover what these needs are. NDP can be done easily with the help of ...
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Jayaram, J & Narasimhan, R. (2007).The Influence of New Product Development Competitive Capabilities on Project Performance. Engineering Management. 54(2), 241 – 256.19Executive summaryOver centuries Coca-Cola Company has acquired a distinctive privilege in operating as a premier organization within the beverage industry. Through its consistent market research alignment, Coca-Cola Company has persistently discovered solutions to both bridge and mitigates any gap between what its consumers yearn ...
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New Product Decision-Making Process and Its Application, Target Market, Positioning Strategy, Communication
The paper “New Product Decision-Making Process and Its Application, Target Market, Positioning Strategy, Communication, and Promotion” is a spectacular example of term paper on marketing. New product development has to commence with the identification of needs in the existing markets. When the expectations of the customers are not fully met it provides an opportunity for new product development. The tourism and hospitality industry has a lot of versatility that can lead to new product ...
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New Product Analysis - Apples iPhone 6
The paper "New Product Analysis - Apple’s iPhone 6" is a great example of a marketing case study. Apple Inc was established in 1976 as a partnership Steve Jobs, Woszniack and Wayne (Jinjin, 2013). The company's innovative computer designs increased its popularity with time. The exit of Steve Jobs in 1985 left the company facing hard times, as sales stagnated. However, the return of Steve Jobs in the late 90's helped the company rise to the rank of one of the most profitable firms in the ...
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Launching the New Product by Unilever Company
The paper "Launching the New Product by Unilever Company" is a great example of a case study on marketing. The purpose of this plan is to provide a detailed schedule of activities that will be committed in the process of launching the new product by Unilever Company. The plan will tackle various aspects including the company overview, the product concept, and the rationale behind the development of the product, the target market, and the value proposition and the process of commercializing the product ...
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External and internal factors
The four key functions of management are: planning; organizing; leading; and controlling which are used by managerial leadership to accomplish goals and objectives of the business. Various external and internal environmental factors significantly affect these four functions of management in varying ways. The management therefore, needs to identify, evaluate and implement appropriate strategy to seek opportunities in these factors to enhance its performance. The paper would describe the ways the following ...
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Risk Management Manual for Creation of New Products
The paper “Risk Management Manual for Creation of  New Products” is an impressive example of the term paper on management. Manufacturing industries are currently facing different forms of risks in their operations. They are faced with financial risks, market risks, and economical risks. Multinational companies are currently facing a great threat due to market volatility and global market uncertainties. Procter and gamble company has had advanced ways of dealing with market uncertainties’ ...
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ADNOC Group - Corporate Strategy, Challenges Facing ICT Application in Organization
The paper “ADNOC Group -  Corporate Strategy, Challenges Facing ICT Application in Organization” is a  brilliant example of the research paper on management. In the development of any research study, the core focus is on the study deliverables. As such, the obtained deliverables should have a direct practical and theoretical impact on the market. If such practical and theoretical impacts are absent, then a research study rationale declines, making it unviable (Woodward 43). ...
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Managing a Global Supply Chain
The paper "Managing a Global Supply Chain" Is a wonderful example of a Management Case Study. Apple supply chain is considered one of the best in the world. The company has an integrated supply chain and accelerates its product development in order to meet with demands. Its supply chain is simpler compared to those of competitors and has made some pre-payment agreements with the suppliers in order to secure a constant supply of key complements. Apple supply chain has enjoyed the benefit of minimal ...
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Corporate and Global Strategy - Qantas or Queensland and Northern Territory Airline Services
The paper 'Corporate and Global Strategy - Qantas or Queensland and Northern Territory Airline Services" is a good example of a business case study. Qantas or Queensland and Northern Territory Airline Services is the largest airline in Australia. It is also one of the oldest in the world. There is the only one running an airline in the world that is older than Qantas and that is KLM, a Dutch-based airline. KLM started in 1919 whereas Qantas started one year later in 1920 (Morrison & Winston,1995). ...
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Analyzing the Impact of New Market Entry and Product Development on Business Functions
The paper "Analyzing the Impact of New Market Entry and Product Development on Business Functions " is a good example of marketing coursework. New Product Development has become very important in different organizations and companies. According to Kerzner (2009), it has not only become necessary for an organization to enhance innovativeness in New Product development but also inevitable if any organization is to maintain a competitive advantage. Success in new product development involves the development ...
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