The paper 'Stan Australia Marketing Strategies " is an outstanding example of a marketing case study. Australian market just like other markets is a market that has a wide coverage and especially for the information distributing companies. This industry has many players and especially competitors in the market. This can be explained from the well-structured systems that the country has in terms of IT and the enhancement of technology. In this report, we will focus on a media company in Australia that is known as Stan, a company that is highly regarded though a new player in the market.
Stan is a media company based in Australia. Introduction In Australia, there are several streaming companies. However, a new entrant in the market by the name Stan has emerged. Stan is an Australian streaming company and is known for offering a subscription to unlimited viewing of their selected movies and other TV shows (Zhang 2005). It was originally supposed to launch in the new market in February of 2015 however it was instead launched on the 26th January 2015 which is the Australia day. This helped the company to relate well with the potential customers in the new market.
In addition, the company was able to reach many people during the launch as many people related to the launch with the holiday. Stan is a company that is owned through a joint venture of Nine Entertainment Co. and Fairfax Media. The joint venture then formed a company known as StreamCo that then owned Stan. These companies in the joint venture invested heavily to help Stan establish them in the market. In addition, the investment would help Stan compete well in the market with the already established and large companies in the company.
Both of the companies put up AU$50 million each. This money was given to StreamCo for establishment in the market in August 2014. The service had well-made structures that it prepared even before its launch. This is due to the nature of the business. In this industry, all the streaming companies must, therefore, have some agreements with other media companies who own the broadcasting rights. The agreement between the media production companies and the streaming companies is to allow the streaming company to air the other companies content.
The service was later bundled with some subscriptions to other media companies like Fairfax Media's newspapers, The Age and The Sydney Morning Herald. As discussed earlier the market is full of competitor and the main competitors in this industry include Australian streaming companies that are very popular in the market like Quickflix and Foxtel also known as Seven West. Other companies also include Media joint venture Presto and an American based streaming firm called Netflix. Situation analysis During the launch, the company attracted so many viewers and especially many subscriptions on the day of launching.
During the day, the major programming announcement was a premiere season of a programme that is very popular called Better Call Saul and the exclusive rights to air the Breaking Bad that was previously aired on a competing company the Foxtel. It is good to note that there are also other factors that need to be considered while airing of the contents is concerned. This is as crucial as it was recorded that the highest rate of piracy for the Breaking Bad was recorded in Australia.
It had the highest rate in the world. Stan also holds the rights to air another major show in Australia the Transparent and Mozart in the jungle (Parker, Philip 2006).
Australian Teachers of Media., & Cinemedia Corporation (East Melbourne (Melbourne, Vic.)). (1999). Australian screen education. Carlton South, Vic: Australian Teachers of Media
Bercaw, L. O., & United States. (1926). Factors affecting prices: A selected bibliography, including some references on the theory and practice of price analysis. Washington, D.C: Bureau of Agricultural Economics.
Berkley, H. (2007). Marketing in the new media. Bellingham, WA: Self-Counsel Press.
Blythe, J. (2003). Marketing strategy. London: McGraw-Hill Education.
Blythe, J. (2006). Marketing. London: SAGE Publications.
Butler, D. A., Rodrick, S., McNamara, L., & Fitzgerald, A. (1999). Australian media law. Sydney: LBC Information Services.
Cadogan, J. W. (2009). Marketing strategy. London: SAGE.
Cinquini, Stefan. (2014). consumer preference for soft drinks in Doha, Qatar. Global Society of Scientific Research and Researchers.
Collins, P., & Liberal Party of Australia. (1977). Australian media. Sydney: Liberal Party of Australia, N.S.W. Division.
Ferrell, O. C., & Hartline, M. D. (2004). Marketing strategy. Mason, Ohio: Thomson/South-Western.
Johnston, J., Gibson, J., & Recorded Books, Inc. (2003). The price. Prince Frederick, Md: Recorded Books. Pricing strategies. New York: Amacom.
Kotler, P., & Armstrong, G. (1991). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall.
Leong, Y. S. (1933). Silver: An analysis of factors affecting its price. Washington, D.C: The Brookings Institution.
Parker, Philip M. (2006). The 2007-2012 World Outlook for Regular and Diet Bottled Carbonated Soft Drinks in Plastics Bottles. ICON Group.
Smith, N. (2013). Successful social media marketing in a week. London: Hodder Education.
Turner, G. (1993). Nation, culture, text: Australian cultural and media studies. London: Routledge.
Upshaw, L. B. (2007). Truth: New rules for marketing in a skeptical world. New York: AMACOM.
Yannopoulos, P. P. (2007). Marketing strategy. Australia: Thomson Nelson.
Zhang, Z. J. (2005). Pricing strategies. Boston: McGraw-Hill Custom Publishing.