Essays on Trendy Felix Clothing SWOT Analysis Case Study

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The paper "Trendy Felix Clothing SWOT Analysis" is a perfect example of a business case study. Trendy Felix Clothing was set up to be a leading maker and dealer of official, casual clothing for customers who are keen on the fashions. The company wants to encourage people to often go shopping for clothes with family and friends since it offers both official and casual from the age of five to 50 years. In addition, the firm strives to come up with programs for corporate social responsibility in the future which is mainly to conserve the environment.

This is a way of giving back to the community in which their customers come from. Ultimately, the firm would want to create and finance its environmental plans. This program will spell out how Trendy Felix Clothing aims to initiate new products, increase its distribution, go into new markets, and carry out its CSR. It seeks to employ its key competencies to accomplish a sustainable competitive edge, in which rivals cannot offer the same value to customers that Trendy Felix Clothing does. Already, the firm has created key competencies by “ providing a high-quality, branded wear whose image is familiar amongst consumers, building a united community amongst customers who buy the products, creating a reputation amongst retailers as a dependable manufacturer, distributing the demanded number of merchandises in time” (Sharp & Dawes 45).

The firm plans to create these key competencies by means of marketing endeavors that increase the number of merchandise offered in addition to distribution channels. 2.0 The problem The radical changes in the clothing industry have made several clothing companies hike prices locking many from acquiring what they want.

This has also caused to review how often they purchase; currently, people take several days before shopping for clothes. As a result, many companies are trying to sustain differentiation by means of innovation whilst under pressure to be cost-competitive. Whilst some clothing has increased revenue over the last three years, profitability has gone down and the market share remains stagnant.

Works cited

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and Globalisation (4th ed.). South Melbourne: Cengage Learning, 2011. Print.

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(8th ed.), Prentice Hall: Pearson Education, 2008. Print.

Munro, P. Men's fashion: big business. Brisbane Times, 2009. (Accessed online

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Brenton, P. & Hoppe, M. Clothing and Export Diversification: still a route to growth for low

income countries? World Bank Policy Research Working Paper, 4343, 2007.

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Sharp, Byron. & Dawes, John. "Is Differentiation Optional? A Critique of Porter's Generic

Strategy Typology," in Management, Marketing and the Competitive Process, Peter Earl, Ed. London: Edward Elgar, 1996. Print.

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