Essays on Analyzing the Terroir Effect in Wines, Its Effects on the Market Case Study

Download full paperFile format: .doc, available for editing

The paper "Analyzing the Terroir Effect in Wines, Its Effects on the Market" is a perfect example of a marketing case study. The study aims at analyzing the terroir effect in wines, its effects on the market, customer experience, marketing and tourism/customer attraction to the terroir wine sites. It does this by employing a methodological analysis of these factors based on two wineries in an Australian setting. Introduction Terroir refers to the topographical climatic and geological conditions of a region. It is symbolic of the sense of a place and it is from this notion that the French wine, terroir wine, has been generated.

This basis is applied in the wine industry, bearing the assumption that the country of origin of the grapes imparts a unique quality and resemblance to the wine in question. This paper analyzes a winery in Australia, Chapoteur. It compares the winery at Heathcote winery and Pyrenees winery, analysis their tastes and possible reasons why the two wines taste different. The study then encompasses to analyze the marketing of the terrors on the onset of production and the possibility of tourist attraction to the countryside sites. This paper focuses on four central points that have an effect on the capacity of wineries to market themselves.

These zones embody the thought that the general significance of promoting to the endeavour, the vignerons' advertising introduction, their viewpoint on dispersion and trade and their thoughts of worth, and especially notoriety, cost and terror.   The Terroir Effect The study embarked on research to find the terroir effects in the different brands and by the use of different wineries. The research methodology was based on customer experience, sales and overall effects.

The information acquisition channels included questionnaires and oral interviews. The wineries used for the study included the Heathcote winery and Pyrenees winery. Noteworthy was that each of the two wineries attracted a different niche of customers ranging from age to social class.

Bibliography

Amerine, M. A., & Roessler, E. B. (1976). Wines: Their sensory evaluation. New York: W. H. Freeman and Company.

Beverland, M. (2003). Building icon wine brands: Exploring the systemic nature of luxury wines. Paper presented at the 3rd Annual Wine Marketing Colloquium, Adelaide.

Carlsen, J. (2004). Global wine tourism research. Journal of Wine Research, 15(1), 5-14.

Charters, S. (2006). Wine and society: The social and cultural context of a drink. Oxford: Butterworth-Heinemann.

Charters, S., & Pettigrew, S. (2005). Is wine consumption an aesthetic experience? Journal of Wine Research, 16(2), 37-52.

Charters, S., & Pettigrew, S. (2006). Conceptualising product quality: The case of wine. Marketing Theory, 6(4), 467-483.

Lockshin, L. (1999). Wine marketing: science or science fiction? Australia & New Zealand Wine Industry Journal, 14(1), 65-67.

Nowak, L., & Anderson, S. (1999). The importance of non-financial performance measures in wine business strategy. International Journal of Wine Marketing, 11(3).

Sweeney, J. C., & Soutar, G. N. (1995). Quality and value: An exploratory paper. International Journal of Business Studies, 3(2), 51-66.

Unwin, T. (1996). Wine and the vine: An historical geography of viticulture and the wine trade. London: Routledge.

Vaudour, E. (2002). The quality of grapes and wine in relation to geography: Notions of terroir at various scales. Journal of Wine Research, 13(2), 117-141.

Download full paperFile format: .doc, available for editing
Contact Us