The purpose of this research is to focus on the assessment or evaluation of the News Corporation, United States, as one of the globalised business entities in the modern context. News Corporation is an American multinational mass media corporation with its headquarters in New York City. In 2014, the organisation was the third-largest media group across the world in relation to revenues. From this perspective, the organisation is a network of leading business entities in the world of diversified media, news, education, and information services. The objective of this research is to focus on the improvement of critical thinking, research and writing skills, and reflections in relation to principles and practices of IHRM with reference to the international business strategy and structure.
This makes it ideal for the report to focus on the critical analysis of the contextual factors, facts, and IHRM policies and practices in relation to News Corporation in the case of the United States. In the course of addressing the goals and objectives of the study, the research will concentrate on the assessment or evaluation of four general issues and four specific issues.
From the aspect of the general issue, the study will focus on the following discussion contexts: Describe why the multination enterprise (MNE) of choice (News Corporation, United States) has gone global while examining the major factors Discuss the impact of globalisation on the management of the MNE’ s employees How do various nation cultures impact the business and human resource practice of the News Corporation, United States What type of business strategy has News Corporation pursued in its international business From the specific issues categories, the research will focus on the assessment of the following discussion questions: Based on the mission statement and objectives of the MNE, interpret the corporate social responsibilities of the News Corporation, United States under the influence of appropriate examples What type of training and development would you suggest to use for the MNE’ s in Australia, China, India, Thailand, Vietnam, and so on Should the crisis management plan be corporate? How would you suggest the MNE evaluate the performance of the managers of its subsidiaries Analysis In this section of the report, the focus will be on the assessment of the general and specific issues in relation to the operation of the organisation in the market and industry of operation. General Issues Reasons for Globalisation of News Corporation Globalisation refers to the process of international integration emanating from the interchange of worldviews, products, ideas, and other aspects of culture.
From this perspective, globalisation is vital in describing the process by which national and regional economies, societies, and cultures have undergone substantive integration through the global network of trade, communication, immigration, and transportation Brewer & Mayrhofer, 2012). Business entities focus on the exploitation of diverse reasons to go global.
From this perspective, News Corporation had substantial reasons to go global ranging from profitability issues to reduction of the cost of operations (Pham & Zeidan, 2015). The international marketplace offers a world of business opportunities for American companies seeking to sell or source products across the globe. This is through tapping into a world marketplace of 7 billion people while enhancing their potentiality through critical, as well as fast growth. The approach is vital for the business entities seeking to increase their revenues and profitability levels, as well as market share and competitive advantage within the industry of operation (Danciu, 2004).
This section of the report will try to highlight the potential reasons for the globalisation of the company while addressing the progress of the business entity in the modern globalised economy.
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