Nike Essays Examples - Free Topics and Samples on Nike

Nike: Sweatshops and Advertising
 NIKE: SWEATSHOPS AND ADVERSITISNG’ Nike’s use of sweatshops and its attempts to sell its products by advertising using doctored facts are reprehensible. INTRODUCTION Nike has been in the news for a long time for the way in which it manufactures and sells its products in patently unethical terms. This paper examines the issue of ethical behavior and norms that can be followed by Nike as far as its efforts to present a clean image of itself. It is my opinion that Nike is not doing enough in ...
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Nike Inc Strategy Analysis
The paper 'Nike Inc Strategy Analysis" is a great example of a business case study. Since its inception in 1962, Nike Inc has emphasized on linking its vision and mission in its operation to meet the organizational goals. The company boasts of its lead in the market with a well-known brand name globally. Nike Inc operation is affected by both internal and external environmental factors which determine the company strengths and weaknesses, opportunities and threats. The company has enough resource ...
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IMC Program for Nike
The paper "IMC Program for Nike" is an outstanding example of a marketing case study. Communication is a method of sharing meaning and thoughts among individuals or organisations. In a marketing channel, communication is used to create a network, promote goods and services as well as to spread ideas. This is through using appropriate channels that are common and effective in transmitting communication. Integrated marketing communication (IMC) focuses on the customer first. This is through addressing ...
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Nike - Reward and Remuneration
The paper “Nike - Reward and Remuneration” is an exciting Breathtaking variant of the case study on human resources. The reward is the appreciation of a job well done which can be in monetary value or inform of incentives like promotions and sponsorships. Remuneration is the standard payment an employee or a casual is entitled to receive at the end of a period let say one month (John 2012). This paper will discuss the rewarding systems used by Nike Company in Canada and the United ...
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Strategy Analysis for Nike
Strategy Analysis - Nike Upon analysis, it is observed that the fiscal year was a profitable one for Nike on more than one front. This suggests that the company’s strategic planning is based on becoming a successful and profitable organization with growing revenues. First of all, an increase in revenues from $19,014 million to $20,862 million as illustrated in the income statement indicates that the company has been able to increase its revenues by around 10% which is a sign of growth and profitability ...
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Brand Marketing at Nike
The paper "Brand Marketing at Nike" is a worthy example of an assignment on marketing. Nike Inc. was launched in the year in 1962 by sports enthusiast Phil Knight, the company started as Blue Ribbon Sports in Oregon. The company initially imported shoes made in Japan, after its founder had traveled extensively abroad. The company was to be joined by Bill Bowerman in 1963 as a partner, Bowerman’s profession as an athletic coach made him a suitable partner and moreover, he designed running shoes ...
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Situational Analysis for Nike Boots
The paper "Situational Analysis for Nike Boots" is a great example of a case study on marketing. Nike is a major sports gear manufacturer and plays a dominating role in the global markets. Nike Boots are a recently introduced product of the company and hence are not as famous as other Nike products but the brand is gradually making strong inroads into the footwear markets of the world. The price tags associated with Nike Boots are usually higher than other brands in the same product categories. But ...
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Sustainability and Ethics in Nike
The paper "Sustainability and Ethics in Nike" is a great example of a business case study. Social responsibility is the act of a business engaging in social activities that are not otherwise regarded as its core business or a requirement by laws and/or regulations (Hond& Bakker, 2007). In the 21st century, it is no longer an unnecessary cost but a competitive advantage as consumers become more enlightened (Idowu & Filho, 2009). Businesses operate within the society from which they make ...
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Strategic Management for Nike Company
The paper "Strаtеgiс Маnаgеmеnt fоr Nike Company" is a great example of a case study on management. The report concentrates on showing the Nike company's strategic plan concerning what the company is offering for future growth. Notably, the report contains strategic analysis that aids us in discussing the company’s strategies and henceforth lay down a recommendation on the same. The comprehensive discussion of the analysis tools such as the SWOT analysis, the porter’s five analysis, among ...
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Report About NIKE Company On Public Relation
Introduction Public relations refer to two way communications between a company and the public; it is designed to strengthen the relationship between these two parties so as to move a company towards achievement of its goals and values. Some of the major functions linked to public relations include planning, researching, communicating and evaluating one’s outcomes.Nike is a multinational company based in Oregon – US. It is sportwear provider and also deals with equipment supplies. Its product range ...
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Marketing Audit Report: Nike Air Max 3
The paper "Marketing Audit Report: Nike Air Max 3" is an outstanding example of a marketing case study. Nike Air Max 3 is a line of Shoes from Nike Inc. that was originally released in 1987. Nike Inc. was first registered as a company in September 1969 and has since been engaged in developing, designing, marketing accessories, services, footwear, equipment and apparel all over the world. Nike Inc. designs its products to suit different needs from different consumers. Their products are categorized ...
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Integrated Marketing Communication Plan for Nike Inc
The paper "Integrated Marketing Communication Plan for Nike Inc" is a brilliant example of a case study on marketing. This report is based on an integrated marketing communication plan for an organization that is looking to raise its profile relating to carbon consciousness among its consumers. The report specifically introduces new products in Nike Inc. A company with the aim of observing the implementation of carbon consciousness aspects in their items by going green. The author has the responsibility ...
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Analysis of Nike and Reebok Companies
The paper "Analysis of Nike and Reebok Companies" is an outstanding example of a marketing case study. This report deals with two companies, Nike and Reebok. They are concerned with the production and distribution of various products. However, emphasis on the Nike Jackets and the Reebok shoes is considered. The aim of the report is to understand these products and their companies. Marketing and business analysis methods are used. Consequently, helpful recommendations are drawn which will aid ...
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Nike Company - Success of the Business
The paper "Nike Company - Success of the Business " is an outstanding example of a business plan. The purpose of this business plan is to provide initiatives put in place by Nike to set up new lines of merchandise in the production. Through the research, it has been established that the company has many opportunities that are yet to be explored that would prove significant in regard to the success of the business at the company (Baumann-Pauly et al 2015). Consequently, the propositions made ...
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Operations Management Problems in the Nike Company
The paper "Operations Management Problems in the Nike Company" is a great example of a management case study. Operations management is a branch of organizational management that entails designing, overseeing as well as redesigning of the operations in an organization or business in the process of production of services and goods (Peter, 2007). It involves the process of ensuring that the operations in an organization or a business are efficient in the sense that few resources are put into use and ...
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Nike and Child Labour
The paper "Nike and Child Labour" is a good example of a business case study. Nike is one of the most prominent companies in the world today worth $4 billion. The company is comprised of various corporations that are located in countries such as; China, Korea, Pakistan, Vietnam, Thailand and Indonesia (thinkquest.org, 2011). By the year 1996, Nike had gathered $5 billion in sporting goods business and the logo of Nike attracted several celebrities to the culture of the American sports in various ...
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Strategies in Nike Inc
The paper 'Strategies in Nike Inc" is an outstanding example of a business case study. Nike inc. is a well-known seller of footwear and apparel in the world. It sells to more than 180 countries. It designs mainly footwear, apparel and equipment, which are manufactured in approximately 600 contracted factories. Nike Inc has over a million employees. Nike in. has various stakeholders who include government, environment, community, investors, senior management staff, employees and NGOs. The firm identifies ...
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Nike Company Marketing Plan
The paper "Nike Company Marketing Plan" is a great example of a marketing case study. Nike Company, originally known as Blue Ribbon Sports is a firm which is situated in America and operates globally through manufacturing, designing the development of products including the footwear, accessories, services and apparel equipment. Phil Knight, a track athlete in the University of Oregon together with his coach, Bill Bowerman founded the Nike organization. The company has its headquarters around ...
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Nike and Adidas - Consumer and Behaviour Theory
The paper "Nike and Adidas - Consumer and Behaviour Theory" is an outstanding example of a marketing case study. This report will examine two companies, Nike Inc and Adidas AG with regards to their sports shoe brands namely Air Jordan and Adidas Sports Performance. The two companies use different consumer behaviour theory and concepts to market their brands. Nike uses a sociological model to market its Air Jordan brand whereas Adidas uses a psychoanalytic model to market its Adidas performance ...
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Michael Jordan Teaming up with Nike
The paper "Michael Jordan Teaming up with Nike" is a perfect example of a marketing case study. In the current brand-centric age, co-brands seem to be everywhere. From credit card companies, fast foods to the fashion industry, co-branding seems to be making a mark on business strategy since the 1950s. When two brands merge, the merge can at times boost the popularity and success of the brand (Chang 45). However, before co-branding, strict considerations need to be made for the same co-branding ...
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