The paper “ Nike’ s PESTEL Analysis, SWOT Analysis, Target Market, Ansoff Matrix, and 4P’ s of Marketing” is an engrossing variant of case study on marketing. The world’ s athlete industry offers a wide variety of footwear and apparel to choose from. The launch of running shoes for men which has different features like the distance run, the average speed, the calories burnt is the need for the hour as rising obesity is making people look towards that option. The report finds out the different techniques and theories of marketing that will help Nike to ensure the new variety of shows to be successfully accepted by the general public.
The PESTEL helps to find the environmental factors which will have an effect on the shoe. The SWOT analysis helps to identify areas where the company has to work to achieve the desired result. The buyer behavior and competitive advantage explain the relevance of the theories. The report will thereby help to ensure the unique identification point which will help the shoe to be successful and the areas that need to be worked upon for best results. Nike is a world leader and dealer in sportswear and equipment.
The company is based in the United States. The company was started in 1964 and since then it has grown to become a major power in sportswear. The company divulges in different sportswear depending on the requirements. The Nike running shoes for men is a success and the company has promoted it well. Those shoes are used by athletics and the company has seen a surge in demand for it. The fact that the shoe has been designed and developed in a manner which helps people to find out the number of calories burnt, the distance covered and the average speed which will ensure that consumer who is tired of obesity uses it to improve their health. Purpose of the report Identify the different marketing techniques and theories implemented by Nike and how successful they are Identify the value offerings for Nike running shoes for men and the SWOT the company has Identify the USP for the product and the different aspect of marketing that will ensure easy acceptability of the product in the UAE PESTEL AnalysisThe PESTEL analysis if Nike will help to explain how these factors have been included in the marketing strategies.
It will also throw light on the effectiveness of the marketing concepts and theories that have helped Nike. The analysis is PoliticalThe production and marketing strategy of Nike gets affected by the political conditions prevailing in different countries where it is operating. The production got hampered for Nike when there was “ a strike in the dock due to wage rise” . (Mullins, 2004) This caused a huge stock to pile up.
As a result, sales plummeted. Nike due to this had look for alternatives thereby affecting their strategy Nike production also got hampered due to political unrest in India as Nike relies on India as it is a cost-efficient country. (Mullins, 2004) This causes the strategy to go wayward and changes are needed. Nike was also affected by terrorism. This caused prices to shoot up and sales fell down. Their strategy backfired and the company was facing difficulty.