The paper "Significance of Social Media in Organizational Marketing Activities" is a perfect example of a marketing research proposal. This research proposal provides a detailed framework of how a qualitative document analysis method will be used to conduct a study on the significance of social media on the marketing activities of organizations. It is proposed that the research be conducted using the interpretivism paradigm. The process of conducting the research is divided into the following four main stages: searching for relevant literature from multiple academic sources, analyzing the selected documents, interpreting the findings in light of the research questions and presenting the findings. Several ethical issues will be taken into consideration in the course of conducting the proposed research.
The main issue will be about accessing and using secondary data. Care will be taken to ensure that, when required, acknowledgements are made and that the ethical protocols guiding the usage of such data are observed. The researcher will also endeavor to provide high-quality research that will meet the needs of the target audience. It is based on this need that the researcher will use triangulation as a way of strengthening the reliability and validity of the research. The overall research plan, its contextualization within academic literature and methodological procedures provide the main strengths of this research proposal.
On the other hand, the fact that there is no any clear method of determining when the data to be collected will be considered sufficient that is provided in this proposal is the main limitation of this proposal. Introduction This proposal is based on research about the significance of social media on organizational marketing activities. The essence of the proposed research will be to determine the different ways in which the application of the social media as a marketing instrument is carried out within the context of organizations and determine how this process affects organizations in general.
Hence this proposal provides a detailed framework of the nature of the proposed research and the methods and procedures that will be used to carry the research out. A discussion of the problem of the research, the context in which it will be carried out and the guiding paradigm assumptions are presented in this section.
This is important because it provides a theoretical framework and background information that will be utilized in the course of conducting the research. The overall plans for the proposed research and the procedures that will be used to conduct the research are presented in the second section of this proposal. More so, details on how ethical issues will be managed in the course of the research and time that has been allocated for the specific activities of the research are provided in this section. The last section contains information about the limitations and delimitations that will be encountered and how these two issues will be managed. Research problem The need to carry out research to determine the significance of social media in organizational marketing activities is informed by several factors.
On one hand, professional interest in the field of marketing in general and how the manner in which organizations are carrying out their marketing activities is changing over the course of time, in particular, was one of the main factors that stimulated interest in this specific research topic. On the other hand, there are interesting perspectives about the subject upon which the research is based that emerge in academic literature as well as in practice.
These are outlined briefly as follows.
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Perdue, D. J. (2010). Social media marketing: Gaining a competitive advantage by reaching the masses. Master’s thesis, Liberty University, Lynchburg, VA. Retrieved from, http://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1135&context=honors
Pradiptarini, C. (2011). Social media marketing: Measuring its effectiveness and identifying the target market. UWL-Journal of Undergraduate Research, 14, 1-12. Retrieved from, https://www.uwlax.edu/urc/JUR-online/PDF/2011/pradiptarini.MKT.pdf
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Thanh, N. C., & Thanh, T. T. L. (2015). The interconnection between interpretivist paradigm and qualitative methods in education. American Journal of Education Science, 1(2), 24-27.