The paper “ Offline and Online Marketing Strategies, Radio and Television, Print Advertisement, Business Cards, Social Networking, and Blogs” is an impressive example of coursework on marketing. There is a common adage that the only bad marketing is no marketing at all. What comes next to no form of marketing is aimless marketing with no strategy or a plan for that matter. Working without a strategic marketing plan is like trying to navigate a ship without a compass (Varadaraja 2009, p. 123). It can be done and it has been done but chances are that you will not like your final destination.
With a compass, a sailor knows exactly where he is and where he is heading. Likewise, with a well thought out marketing strategy, a company can charter ahead with confidence knowing exactly how to get to your final destination. A strategic marketing plan permits an organization to clearly define where they are at the moment, where they want to be and the steps they are going to take to get there. The basis of strategic planning is that essentially the plan becomes a template for speedy and effective decision-making for both routine and high-level issues. The focus of this paper is Vivid Creations; a midsized I. T.
company has not been performing well in terms of profitability. After an analysis of its operations, it was discovered that it had an inefficient marketing department that was underperforming and operating without a clear strategic marketing plan. If this trend continued in this way, Vivid Creations might be forced to shut down its operations. A strategic marketing plan might be the only thing that can rescue it from closure.
There are numerous marketing strategies that the company can make use of to increase their competitiveness and at the same time remain relevant and profitable. This paper broadly looks at offline and online marketing strategies that Vivid Creations might make use of. Offline Marketing StrategiesThese are the marketing strategies that deal directly with the public (Varadaraja 2009, p. 124). Any marketer knows that people are always busy. Finding catchy ways to make the most use of their little attention span will be to the marketer’ s benefit. Below are some of the ways that this can be done. Viral MarketingThis strategy is also known as word-of-mouth advertising.
The marketer tells people about his business and persuades them to pass the word. Within no time, the marketer might hook them and people within their circle of influence. Radio and TelevisionEven with the ever-changing technologies, people still tune on their radios when they are driving and flip on their television on getting back home. Though expensive, these two media of communication are very effective when it comes to advertising. Print AdvertisementThis tried and tested method has brought goods and customers together for eons.
Contrary to evolving technologies, people still read newspapers and advertisements; this is still a viable and feasible way to advertise one’ s business. Business CardsThe goodness of business cards is that they are little and they can be carried anywhere and everywhere. Any chance that presents itself is an equal opportunity to hand out a business card as well. Though little, they are an effective way of reaching out to the world.