Vivid Creations: Offline and Online Marketing Strategies - Coursework Example

Defining this problem from different perspectives can then initiate specific strategies which marketers can use when working with technology.... In recent years, there has been a large amount of growth with individuals connecting online as well as searching for online strategies that have been developed to assist businesses in connecting with others that are online.... s connecting online as well as searching for online strategies that have been developed to assist businesses in connecting with others that are online....

Nevertheless, the supplemental funding is needed to start work on web design, purchase of server, computers and software, brand marketing and modifications, and to clear expenses incurred during the initial year of management.... UAE online shoe's operations are to include online services and marketing will allow the company to keep pace and exceed the performance of its competition.... In the paper 'UAE Shoe online Business Plan' the author analyzes a remedy for an enhancing demand for clear and comprehensively fashionable shoes at fair prices....

The conclusion from this study states that the rapidly developing technology has facilitated the growth of e-business and online retailing of music has gained impetus owing to the same.... The value created along the retailing process must be realized as it would help an organization to further develop its marketing and retailing strategies.... Comparing products against those of the competitors helps the retailer to gain better knowledge pertaining to product positioning strategies....

These channels include offline, online, mobile and social media marketing strategies.... The basis of the store's success is the innovative marketing strategies that have been used over time.... The research will focus on important aspects of developing a smart marketing communication strategy such as consumer behavior, how the stores determine their target customers and how they vary their marketing mix to suit different market segments and clients....

Longenecker et al (2006) offer that a primary issue to Internet users is privacy-related, in terms of the retailers' potential utilization of spyware or ad-tracking programmes designed to transmit marketing research.... In essence, cookies might be more narrowly defined as an invasive marketing tool which assaults online user privacy by enveloping their personal computer applications.... The purpose of this research project 'Customer Trust: Methods of online Retail Companies' is to highlight the various methods being undertaken by contemporary online retail businesses in the pursuit of building customer trust....

The author outlines examples of brands, significant strategies, spreading all over the world.... The viral model is a compendium of insights and concepts embedded in the traditional notions of public influence, such as word of mouth, diffusion of originality, and public relations, which acted in response to two main events in the 1990s: the greater distrust toward mass marketing and the invention of the Internet (Mathieson 2005).... urthermore, several scholars nowadays suggest below-the-radar marketing, which sows the brand among individuals of powerful and influential classes in society....

The author of the paper "Impacts of Social Media on Online Presence" will begin with the statement that several scholars have attempted to define social media and online social networking in an effort to set out a direction for establishing their social, health, and economic impacts.... In Gruzd and Haythornthwaite's (2013) view, such benefits signal the shift from passive consumption of marketing messages to interact with messages.... Towards this end, a survey of the literature shows that social media promotes building and strengthening online communities, workforce management, and work coordination, marketing and self-promotion, creativity and political participation, and civic engagement (Colin's et al....

Businesses are increasingly resorting to generating new ideas for new products and services and in improvements of their business processes such as achieving higher operational performance through more efficient production technologies or in delivery of information services and products as competitive strategies.... om, Cisco and eBay experienced remarkable growth and success through their innovative ways of creating value for customers and they would subsequently survive the dotcom crash of 2000 through the creation of strategies based on superior value for customers (Ellison and Ellison 2005: Amir and Zott 2001)....