Essays on Gilvy & thr Ltd Company Background Case Study

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The paper "Оgilvy & Маthеr Ltd Company Background" is a perfect example of a business case study. The study of organizational behavior has attracted a lot of interest in the recent past. Organizational behavior involves the study of the attitudes and behaviors of persons and groups of people in an organization (Chen, Lawler and Bae 2005, p. 237). Motivation is one of the most important aspects of organizational behavior that managers must understand and promote to ensure business success. For this reason, there are a number of motivational theories that have been developed that attempts to explain how people are motivated key among them being Frederick Herzberg’ s two-factor theory.

Оgilvy & Маthеr Ltd is one of the companies that use motivation as a strategy for encouraging their employees to increase their efforts. This paper will begin by providing the background of Оgilvy & Маthеr Ltd and proceed to analyze how Herzberg’ s two-factor theory is applied by Оgilvy & Маthеr Ltd in motivating its staff. Оgilvy & Маthеr Ltd Company Background Ogilvy & Mather is a New York-based multinational marketing communication firm.

The company was founded in 1948 by David Ogilvy and has since grown to become a global brand having a presence in more than 210 countries across the globe (Ogilvy 2013, p. 3). The company provides a variety of marketing communication services, which include advertising, public affairs, retail marketing, public relations, branding and identity, healthcare communications, promotion, and relationship marketing. Despite the challenges that the company has faced over the years in its different markets of operations, Ogilvy & Mather has maintained leadership in marketing communication serving huge clients such as IBM, American Express, Adidas, Nestle, Ford and Cisco just to name but a few.

In 2013, the company reported a pre-tax profit of € 1.14 million (Slattery 2015). The company also ranks among the top employers in the marketing and communication industry as the firm currently employs about 175,000 people. Its main competitors include Bbdo Worldwide Inc. , TBWA Worldwide Inc. , Deutsch, Inc. , Publicis, Inc. , Ddb Worldwide Communications Group, Inc. , and Leo Burnett Company, Inc (Ogilvy 2013, p. 11).

References

Adair, J. E 2006, Leadership and motivation: The fifty-fifty rule and the eight key principles of motivating others. Kogan Page Publishers, Los Angeles.

Attridge, M 2009, “Employee work engagement: best practices for employers,” Research Works: Partnership for Workplace Mental Health, vol. 1, pp. 1-11.

Beck, R. C 2004, Motivation: Theories and principles. Pearson/Prentice Hall, Mason.

Chen, S. J., Lawler, J. J., & Bae, J 2005, “Convergence in human resource systems: a comparison of locally owned and MNC subsidiaries in Taiwan,” Human Resource Management, vol. 44, pp. 237-256.

DuBrin, A. J 2008, Essentials of management. Cengage Learning, London.

Elwood, D. L 2013, Two factor theory of customer service: a comprehensive, easy to read guide for increasing profits. AuthorHouse, New York.

Lieber, R., & Meltzer, T 2004, Best entry-level Jobs. The Princeton Review, Princeton.

Martoccio, J 2011, Employee benefits: A primer for human resource professionals. New York: McGraw-Hill/Irwin.

Ogilvy, D 2013, Ogilvy on advertising. Knopf Doubleday Publishing Group, New York.

Richard, A 2013, Job satisfaction from Herzberg's two factor theory perspective. Bod Third Party Titles, Cambridge.

Slattery, L 2015, Advertising and public relations group Ogilvy & Mather shows profits of €1.44m in 2013. The Irish Times, Jan. 5, viewed 28 July 2016 http://www.irishtimes.com/business/media-and-marketing/advertising-and-public-relations-group-ogilvy-mather-shows-profits-of-1-44m-in-2013-1.2054287

Wong, R 2000, Motivation: A biobehavioural approach. Cambridge University Press, Cambridge.

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