The paper "Promotion Methods on Increasing Sales in Alounak Restaurant" is an outstanding example of a marketing research proposal. This chapter brings forth a number of issues related to the research methodology adopted. In doing so, a recap of the research questions, aims and objective are done, the rationale of the importance of the study is also brought forth, other issues of significance that are covered in-depth include the research philosophy, research approach, research design which include qualitative, quantitative, mixed research design, the rationale for selecting a quantitative design. Research strategies which include survey and case study research approach and the rationale for selecting survey strategy are presented clearly.
The time horizon for the study is also explained. Another section is devoted to research instruments where the sampling instrument data collection instrument and data analysis instrument are discussed. Issues of validity and reliability, research access, limitations, resources and ethical considerations form the last part of the chapter. Summary of what has been presented is then presented. 3.2. Research Question, Aim and Objectives Research question To what extent do the different promotion methods can increase sales in Alounak Restaurant? Research Aim The aim that will guide the proposed study is to evaluate the impacts of the different promotion methods on increasing sales in Alounak Restaurant. Research Objectives With this aim there are specific objective that will be guiding the study; To find out the major types of promotional methods used by Alounak Restaurant to increase sales. To establish how effective each of the identified and used promotional methods are in increasing sales of the company. To recommend to Alounak Restaurant and other closely related businesses the best combination of promotional methods that can yield higher sales volumes. Importance of the research (Rationale) The findings of the research are important to scholars in the marketing as well as promotion department of various related businesses as it will form a background or a springboard from where they can choose a combination of promotion methods to enhance sales in their respective organizations (Flick, 2011).
More importantly, the research will add to the knowledge of scholars as well as from where future research studies will be conducted for instance using different research design, population size among others (Solis, 2011).
Regardless of the business type promotional strategies help firms to be stable even in times of economic crisis, changes in the markets as well as volatility in the markets. Similarly, it allows the firm to be customer-centred hence creating a unique selling point as well as value Rotimosho, 2003). Promotional strategies studies will help businesses be able to reach their various audiences hence an effective platform where customers get more vital information about the firm’ s goods and services (Adè r, Mellenbergh & Hand, 2008). Research Philosophy After due consideration of the various philosophies of research, the principals of realism was adopted for this study.
It has the elements of both constructivism and positivism (Creswell, 2012). Constructivists hold that in order for one to learn more emphasis should be placed on the manner in which individuals create meaning of the world via a sequence of personal constructs. These are various filters chosen to be placed over human realities thereby changing reality from chaos to order. This philosophy allows learners to experience a first-hand environment hence gaining access to reliable information (Creswell, 2012).
On the other hand, positivism is a philosophy of science holds that both social and natural sciences data obtained from sensory experiences mathematical approach as well as logical treatment are all fashionable foundation of all dependable understanding and knowledge. It is important to mention that realism concerns multiple perceptions with regards to a single, minded-independent reality (Adè r, Mellenbergh & Hand, 2008). It is also value cognizant meaning that it is conscious of values of human systems as well as of the researcher (Belk, 2006). More importantly, realism recognizes that perception is linked to plasticity hence a difference between reality and perceptions of individuals with regards to reality (Saunders, 2008).
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