The paper "Operation Management - Cinemas Face the Perennial Problem of Unused Capacity" is a wonderful example of an assignment on management. The UK based Cinema chains face the challenges of ever-advancing technologies in home entertainment and are trying to keep up with the pace by making the cinemas and movie theaters look more like home. Spacious reclining seats are becoming one of the best methods used by exhibitors to increasingly allure movie lovers to a night at the movie theater. Bigger seats and broad aisles are eliminating the constricted left space and provide elbow rooms that sometimes make movie-going more irritating than enjoyable (Marich, 2005).
Alternatively, patrons have the opportunity to relax and put his focus on the film. Enhanced seating is embracing the counter-spontaneous strategy of slashing the number of seats in theaters to attract maximum attendance. While in the right place, the method has been found to be paying off. Some of the major UK movie theaters have shown positive results from the upgrades. The differential noticeable in the cinemas shows a remarkable power of research programs that have revealed that most patrons are not only attracted by the slate of employees but also the experiences of watching the movies with relaxation and elegance (Parson, 2006).
Typically the attendance of the audience has increased even though the numbers of seats that are available have been reduced by two-thirds. Eventually, chains are beginning to charge higher prices for the luxury seats. Odeon Cinemas has made a step further to install seats with 4D motion in small movie theaters. While teaming up with other companies, the company used technology to reduce mobility, trail, smog, or disposition lighting in relation to the big-screen images.
Moreover, the cinema owners look at luxury seats as one of the numerous ways. For instance, graded food choices and booked seating have been implemented to enhance the experience of the customers and increase the revenue generated. The move has been hurled by the decline in tickets to 1.32 billion last year from the highest entry of 1.48 billion.
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Hill, D., & Athique, A. (2013). Multiplexes, corporatised leisure and the geography of opportunity in India. Inter-Asia Cultural Studies, 14(4), 600-614. doi:10.1080/14649373.2013.831198.
Marich, R. (2005) Marketing to Moviegoers. Focal Press. Oxford, U.K. pp 198-199
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Parson, T. (2006). Put your message in their pocket Ad News Nov. 3, p. 22
Stuart, F. I., & Tax, S. (2004). Toward an integrative approach to designing service experiences: lessons learned from the theatre. Journal of Operations Management, 22(6), 609-627.
The Howard Hughes, C. (10). The Howard Hughes Corporation® Welcomes iPic Theaters to the Seaport District as Manhattan’s First Location for the Premier Cinema Operator. Business Wire (English).
Vogel H. (2004). Entertainment Industry Economics. 6th Edition. Cambridge University Press.
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