Essays on Targets Operations and Supply Chain Management Case Study

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The paper "Target’ s Operations and Supply Chain Management" is a perfect example of a case study on management. Cost is Target’ s first competitive priority. This priority is apparent in the company’ s brand promise, which is “ expect more, pay less. ” In order to achieve this priority, Target continuously strives to align prices with consumer behavior as well as pairing its promise with delivering value messages. Target Corporation targets a wider consumer base and engages in price cuts in order to win customers (Market Line, 2014). With its competitors engaging in a similar strategy, Target can keep up with the pricing.

The company presents customers with discount coupons, keeping the low-price promise that is consistent with competitors’ prices. Low prices are not easy to maintain; however, Target is successful at keeping prices low because it has a focus on cost as well as the design of operations (Collier & Evans, 2012). Target, which is cost-conscious engages in environmental-friendly and cost-saving methods, all of which are linked to the company’ s operations. Environmental friendly operations at Target are evident. For instance, the chain of supermarkets installed water-saving methods in all its stores to save water use by 30 percent.

Definitely, providing low-cost products as well as conserving water and other resources have contributed to the success of the company. Another competitive priority in Target is innovation. According to the company’ s mission statement, Target seeks to become the preferred shopping place through the provision of great value, excellent customer experience, and continuous innovation. In order to achieve its mission, the company engages in developing a great design that is simple, attractive, and affordable. Target has invested in strategic alliances, collaborating with exceptional designers for fashion and dé cor in order to provide consumers with up to date trends in fashion, and match them with quality.

Some of its partners include Michael Grave and Mossimo among others. The company has embraced innovation in all its operations to help meet customer needs as well as achieve efficiency in operations (Target Corporation, 2015). In addition, innovation has helped the company stand out as unique among its competitors (Barwise & Meehan, 2004). Enhancing quality service is another competitive priority of Target.

Quality is not only observed in meeting customer quality needs but also ensuring store cleanliness and providing its workforce with appropriate training to serve and assist customers. Target invests heavily in its training program in preparation for excellent customer service. The trained team assists shoppers to find the items they are looking for, therefore, enabling a quick check out process (Target Corporation, 2015). Clean stores are attractive to customers with a proper display in place, and excellent organization of shelves to facilitate ease of movement within its stores. The focus on quality is not only attractive to shoppers but also workers and partners doing business with Target.

It eases operations in the store. Importance of operation management plan in the achievement of competitive priorities Target’ s operation function aims at getting things done. Furthermore, the company is concerned with providing customers with excellent products and services. Nonetheless, its operation management is important because it is responsible for managing most of the company’ s resources. Target’ s operation management provides a set of instructions that guide the long time direction of actions required to ensure the success of the company in the future.

The company’ s operations are strategically important because of its activities of day-to-day lie within operation function. According to Hayes et al (2005), operation management is a key determinant of the company’ s ability to survive or achieve long-term success.

References

2013 CORPORATE RESPONSIBILITY REPORT Corporate Responsibility Report 2013. Corporate Target, n.d. retrieved from http://www.target.ca/en/corporate/report?lnk=snav

Barwise, P., & Meehan, S., 2004. BULLS EYE: TARGET’S CHEAP CHIC STRATEGY. Harvard Business School.

Canadian Press (2014, August 12). TARGET CANADA PRESIDENT AIMS TO ‘RESET’ SUPPLY CHAIN, IMPROVE PRICING TO WIN OVER CANADIANS. Financial Post. Available from: http://business.financialpost.com/2014/08/12/target-canada-chiefaims-to-improve-pricing-products-to-win-over-canadians

Chinander, K. R. 2001. ALIGNING ACCOUNTABILITY AND AWARENESS FOR ENVIRONMENTAL PERFORMANCE IN OPERATIONS. Production and Operations Management, vol. 10 (3)

Collier, D. A., & Evans, J. R. 2012. OM3 STUDENT EDITION. United States of America: South-Western Cengage Learning.

Hau, L. L. 2002. ALIGNING SUPPLY CHAIN STRATEGIES WITH PRODUCT UNCERTAINTIES. California Management Review, vol. 44, no. 3, pp. 105-119

Hau, L. L., & Billington, C. 1992. MANAGING SUPPLY CHAIN INVENTORY: PITFALLS AND OPPORTUNITIES. Sloan Management Review, vol. 33, no. 3,

Hayes, R., Pisano, G., Upton, D. and Wheelwright, S. 2005. OPERATIONS, STRATEGY AND TECHNOLOGY: PURSUING THE COMPETITIVE EDGE, New York: John Wiley.

Jacobs, F.R. 2013. OPERATIONS AND SUPPLY CHAIN MANAGEMENT. The Mcgraw-Hill/Irwin Series. 13th Edition.

Jones, K. 2014. EVP, MERCHANDISE PLANNING AND OPERATIONS, TARGET CORPORATION. San Francisco-Boardroom Insiders. Retrieved from: http://media.proquest.com.ezproxy.uow.edu.au/media/pq/classic/doc/

Kotob F. 2015. TBS808: OPERATIONS AND SUPPLY CHAIN MANAGEMENT.

Market Line, 2014. COMPANY PROFILE: TARGET CORPORATION. Retrieved from http://store.marketline.com/Product/target_corporation? productid=74F5EE7D-E1E7-4D57-B88B-9C0AC3D96501

Schonsleben, P. 2011. INTERNAL LOGISTICS MANAGEMENT: OPERATIONS AND SUPPLY CHAIN MANAGEMENT WITH COMPANIES. CRC Press. 4th Edition.

Slack, N. and Lewis, M. 2002. OPERATIONS STRATEGY, Harlow: Pearson Education.

Slack, N., Chambers, S., & Johnston, R. 2010. OPERATIONS MANAGEMENT, 6th edition, Pearson

Target Corporation. 2013. ANNUAL REPORT 2013. Retrieved from Available from: https://corporate.target.com/annual-reports/2013

Target Corporation. 2015. A BULLSEYE VIEW: DISTRIBUTION CENTER AND SUPPLY CHAIN MANAGEMENT. Retrieved from https://corporate.target.com/careers/career-areas/distribution-center-supply-chain-management

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