The paper 'Operations Management at Morrisons’ Company " is a good example of a management case study. Corporate social responsibility is not entirely a new concept in the field of business. In fact, the concept has been in existence over the past few decades. CSR involves the behavior of organizations regarding their association with the relevant stakeholders. Various organizations and researchers have undertaken studies aimed at providing a clear understanding of the CSR concept. The question always arises of whether organizations have social obligations to their stakeholders and if yes to what extent (Kercher, 2007).
In particular, the discussion on CSR focuses more on large organizations such as MNCs, due to the nature of their size. Researchers believe that large organizations have a significant impact on their stakeholders. Research shows increased operations involving CSR owing to several factors. Globalization is one of the aspects leading to a broader perspective on the role of CSR. With the rising global trend in the corporate world, it is obvious that the business’ activities are likely to cause more impact on the stakeholders. Globalization presents an opportunity for Companies to broaden their operations such as increased production and marketing (Broomhill, 2007).
The potential effects of MNCs’ activities due to increased globalization have prompted the need to adjust the concept of CSR. Researchers agree that businesses are now considering CSR concept from a global perspective. Operations involving CSR have also increased following improvement in communication systems. Various stakeholders are now able to examine corporate activities and in particular, the ones having a direct impact on them. Further, various stakeholders are now showing more interest in organizations’ activities (Smith, 2011).
There are emerging concerns over the way businesses conduct their activities and the measures they take to minimize risks and other social issues. International organizations such as the UN are also monitoring the activities of businesses. The organizations aim at ensuring that Companies do not violate their corporate social conduct. Initially, there were no strict regulations towards business’ activities, but currently, there is a lot of monitoring of various business operations. The increased screening of business operations has completely altered the way firms conduct their operations, especially regarding CSR. Opportunities The growing operations involving CSR presents great opportunities for business growth.
Organizations that will embrace the changing trends in CSR are likely to encounter tremendous opportunities, especially in the global market. Improved CSR operations are likely to result in the establishment of competent Human Resource team. Human Resource Department plays an important role in the success of a business (Broomhill, 2007). It is important for businesses to ensure that they establish a qualified human resource team. For businesses to be able to create a strong human resource team, it is important to consider their CSR operations.
In particular, firms should improve how they relate to their employees. The way a firm conducts itself about its employees determines the impact that the employees will have on the firm. Poor relations with the employees results in poor performance of the business. On the other hand, if employees are well treated, then the business is likely to perform better. Further, CSR operations should not only focus on the existing employees, but also on potential employees. Companies have an opportunity to depict a good picture to their potential employees by engaging in proper CSR operations.
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