The paper "Evaluation of the Business Opportunity" is an outstanding example of a business essay. The business plan has followed a standard format that is acceptable. It has an executive summary that explains the contents of the business plan in a summary form for executive use. Any person read the executive summary and understands what is contained in the entire business plan. The executive summary contains the purpose of the business plan which is to raise funds to finance the business idea. Major parts of a formal business plan have been covered and it only requires focusing to get the attention of serious investors.
The organization is good but there is no synergy in the flow due to the many technical jargon that has been used in the document. The business plan has to easily flow even to a layperson who is interested in investing his money in the business idea (Lambert, 2008). The business plan has shown the breakeven point. It has further provided a risk analysis that is an important part of the business plan. The business has the structure of the organization and the different roles that the various people in the management team will play.
It is good that the writers have included this part since it shows the total organization and implementation of the business idea. It is crucial to focus on the implementation of the business idea. The business plan has already gained some headway but getting endorsements from credible institutions in relevant categories related to the product (Fuller, 2011). However, there are numerous problems that are evident in this business plan that will discredit its authenticity and seriousness.
These challenges are discussed in the next paragraph. There is no industry analysis which is very important. Porter’ s 5 Forces Model has not been used in industry analysis. Porter’ s 5 Forces analysis what awaits the investors in the industry. Readers are able to understand the strength of suppliers, consumers’ bargaining power, the threat of substitutes, the threat of new entrants, and competitive rivalry.
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Fuller, G.W., New Food Product Development: From Concept to Marketplace, Third Edition, CRC Press, 2011.
Lambert, D.M., Supply Chain Management: Processes, Partnerships, Performance Supply Chain Management Inst, 2008.
Pinson, L., Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company’s Future, Chicago, USA, Dearborn Trade, 2004.
Kahn, K.B., New Product Forecasting: An Applied Approach, Routledge, New York, 2014.
Shreefal, M.S., Commercializing Successful Biomedical Technologies: Basic Principles for the Development of Drugs, Diagnostics and Devices, Cambridge University Press, 2008.