The paper "Fungimental Pty Ltd: Business Opportunity Assessment and Strategy Design" is a perfect example of a business case study. Mushroom business is booming in most parts of the world, including Asia, Africa, America and Australia. However, in most of these countries, the mushroom is still grown in the traditional way in which mushrooms are grown in large farmlands (Australian Bureau of Statistics 2008). However, we intend to introduce a new concept of mushroom farming business in Sydney, Australia, in which oyster mushrooms will be grown on waste coffee grounds on the UTS rooftops.
This is a completely new mushroom farming business that will not only generate huge profits for the venture but also promote social, economic and environmental sustainability. According to AMGA (2011), only 1% of coffee beans end up in the cup while the remaining ground is discarded in the form of waste. This implies that hundreds of thousands of coffee waste is ending up in the landfills in the form of waste. However, the large amounts of coffee wastes on then landfills create environmental problems as decomposed coffee waste usually generates methane gas that pollutes the environment.
The Market and Markets (2015) report indicates that the larger Sydney area has about 1000 coffee houses, which produces a weekly average of 2,500 kilograms of grounds that end up as waste. This means that a large number of methane gases are leased to the environment if these ground coffee are taken to the landfills. Therefore, growing oyster mushrooms on the waste coffee ground will provide a huge benefit to the environment (Gomba Forum 2010). This is because it will help cut carbon emissions by a huge margin.
Currently, Australia ranks among the countries with the highest greenhouse gas emission in the world. Therefore, using waste coffee grounds to grow oyster mushrooms will not only ensure that the physical environment is clean, but also that the amounts of carbon emission to the environment is minimized, thereby promoting environmental sustainability (Gartry 2015). As such, the fact that this form of mushroom farming promotes environmental sustainability will make it well received by the environmentalists and the local population.
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