Essays on Analysis of Saudi Airlines and Emirates Airlines Dissertation

Download full paperFile format: .doc, available for editing

The paper "Analysis of Saudi Airlines and Emirates Airlines" is a perfect example of a marketing dissertation.   The airline industry stands out as a dynamic and progressive industry in the modern business world. It comprises of different small and major players who seek to take advantage of the progressing technological advances to marshal their competitive advantages. This industry is however faced with intense competition from different companies that have massive financial resources to participate in the business. The exploitation of full opportunities in the market and the utilization of available resources is one of the ways through which the airline industries take advantage of the highly competitive industry.

For example, the analysis of the present market reveals a plethora of business opportunities which when harnessed has the potential of pushing the performance standards and profitability of any player in the market. The opposite is normally similar in many cases. This implies a situation in which the airline industries fail to catch or capture the existing opportunities within the working environment. As a result, their performance standard and the nature of their contributions to the profitability expectations reduce considerably (Abdi & Sharma, 2008). Some of the most successful and dominant airline companies in the world include Saudi Airlines and Emirates airlines.

Studies reveal that these two airlines have continued to register exemplary performance standards and growth indices for the past years. Despite the increasing competition from major players such as the Virgin Atlantic, Saudi Airlines, and Emirates airlines have consistently remained relevant and progressive in the industry. One of the reasons defining this improved performance trend relates to the manner in which these companies exp0olit the existing opportunities in the industry and capitalize on their strength.

Therefore, they have managed to witness an increase in the level of their activities, profitability, and success standards.

References

Abdi, M. R., & Sharma, S. (2008). Information system for flight disruption management. International Journal of Information Management, 28(2), 136-144.

Airlines, E. (2012). The Emirates Airline Foundation. Accessed on, 24.

Al Saud, A. A., & Khan, M. R. (2013). Role of social media in brand development in Saudi Arabia. European Journal of Business and Economics, 8(1).

Al-Maghrabi, T., Basahel, A., & Kamal, M. (2011). What drives consumers'e-loyalty to airlines web site? Conceptual framework and managerial implications.

Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.

Alsowayigh, M. (2014). Assessing Safety Culture Among Pilots in Saudi Airlines: A Quantitative Study Approach (Doctoral dissertation, University of Central Florida Orlando, Florida).

Alwahaishi, S., Snasel, V., & Nehari-Talet, A. (2009, August). Web site assessment in the airline industry: An empirical study of GCC airline companies. In Applications of Digital Information and Web Technologies, 2009. ICADIWT'09. Second International Conference on the (pp. 193-198). IEEE.

Alwahaishi, S., Snasel, V., & Nehari-Talet, A. (2009, August). Web site assessment in the airline industry: An empirical study of GCC airline companies. In Applications of Digital Information and Web Technologies, 2009. ICADIWT'09. Second International Conference on the (pp. 193-198). IEEE.

Ansari, Z. A. (2016). An Assessment of the Passengers’ Satisfaction from Service Quality of Onboard Employees of Saudi Airlines–An Empirical Study. Archives of Business Research, 4(1).

Ansari, Z. A., & Qadri, F. A. (2014). An Analysis of the Customer Satisfaction from the Service Quality of General Services of Saudi Airlines. International Review of Management and Business Research, 3(3), 1564.

Ayish, M. I. (2005). Virtual public relations in the United Arab Emirates: A case study of 20 UAE organizations’ use of the Internet. Public Relations Review, 31(3), 381-388.

Bergström, J., Henriqson, E., & Dahlström, N. (2011). From crew resource management to operational resilience. In The fourth resilience engineering symposium (pp. 36-42). Collection Sciences Économiques, Presses des Mines.

Brock-Al Ansari, C. (1994). The Complete United Arab Emirates Cookbook. Emirates Airlines, Dubai.

Bukhari, S., Ghoneim, A., & Dennis, C. (2012). Understanding The Factors That Attract Travellers To Buy Airline Tickets Online in Saudi Arabia. In European, Mediterranean & Middle Eastern Conference on Information System (pp. 619-628).

Caemmerer, B. (2009). The planning and implementation of integrated marketing communications. Marketing Intelligence & Planning, 27(4), 524-538.

Damanhouri, A. M. S. (2015). An Empirical Study on Saudi Arabian Airlines:“Factors Affecting the Application of Business Process Reengineering”. The AYER, 2, 81-97.

Davis, M. (2006). Fear and money in Dubai. New Left Review, 41, 47.

Demil, B., & Lecocq, X. (2010). Business model evolution: in search of dynamic consistency. Long range planning, 43(2), 227-246.

Duffuaa, S. O., & Andijani, A. A. (1999). An integrated simulation model for effective planning of maintenance operations for Saudi Arabian Airlines (SAUDIA). Production Planning & Control, 10(6), 579-584.

Emirates, A. (2010). Emirates Airline Careers. Emirates Airlines Online Booking.

Goatly, A. (2000). Critical reading and writing: An introductory coursebook. Psychology Press.

Grimme, W. (2011). The growth of Arabian airlines from a German perspective–A study of the impacts of new air services to Asia. Journal of Air Transport Management, 17(6), 333-338.

Hamid, M. B. H. (2015). The impact of strategic marketing orientation on customer satisfaction in the aviation sector 2005-2014 (Doctoral dissertation, Alzaeim Alazhari University).

Kemp, S., & Dwyer, L. (2003). Mission statements of international airlines: a content analysis. Tourism Management, 24(6), 635-653.

Kirat, M. (2006). Public relations in the United Arab Emirates: The emergence of a profession. Public Relations Review, 32(3), 254-260.

Knorr, A., & Eisenkopf, A. (2007). How sustainable is Emirates’ business model. Aerlines Magazine, 38.

Law, R., & Leung, R. (2000). A study of airlines’ online reservation services on the Internet. Journal of Travel Research, 39(2), 202-211.

Lee-Young, J. (2009). Emirates Airlines Strives to Expand Canadian Service; Dubai-Based Carrier Seeks Approval for Vancouver and Calgary Fights. The Vancouver Sun, (8).

Manna'a, H. G. (2013). Service Quality Control in Saudi Arabian Airlines (Doctoral dissertation, EFFAT UNIVERSITY).

Mirghani, M. A. (1996). Aircraft maintenance budgetary and costing systems at the Saudi Arabian Airlines: An integrated business approach. Journal of Quality in Maintenance Engineering, 2(4), 32-47.

O'Connell, J. F. (2006). The changing dynamics of the Arab Gulf based airlines and an investigation into the strategies that are making Emirates into a global challenger. World Review of Intermodal Transportation Research, 1(1), 94-114.

Pickering, S., & Weber, L. (2013). Policing transversal borders. The Borders of Punishment. Migration, Citizenship, and Social Exclusion, 93-110.

Pollard, J., & Samers, M. (2007). Islamic banking and finance: postcolonial political economy and the decentring of economic geography. Transactions of the Institute of British Geographers, 32(3), 313-330.

Rahwan, I., Sonenberg, L., & Dignum, F. (2003, July). Towards interest-based negotiation. In Proceedings of the second international joint conference on Autonomous agents and multiagent systems (pp. 773-780). ACM.

Remedios, R. (2012). Service quality and customer satisfaction-Its impact on customer loyalty.(Passengers survey of domestic full service airlines company “Kingfisher Airlines Ltd.” in India). International Journal of Marketing and Management Research, 3(6to9), 20-41.

Schmith, S. (2010). Expanding trade financing opportunities through Islamic finance. ITA, vie ed, 21.

Sokol, D. D. (2013). Policing the firm. Notre Dame L. Rev., 89, 785.

Stephens Balakrishnan, M. (2008). Dubai-a star in the east: A case study in strategic destination branding. Journal of Place management and Development, 1(1), 62-91.

Vespermann, J., Wald, A., & Gleich, R. (2008). Aviation growth in the Middle East–impacts on incumbent players and potential strategic reactions. Journal of Transport Geography, 16(6), 388-394.Abed, S. Y., Ba-Fail, A. O., & Jasimuddin, S. M. (2001). An econometric analysis of international air travel demand in Saudi Arabia. Journal of Air Transport Management, 7(3), 143-148.

Download full paperFile format: .doc, available for editing
Contact Us