The paper "History of Madrid Foot Ball Club and Giving the Recommendations " is an outstanding example of a marketing case study. Real Madrid was founded in 1902 by Spanish fans. Throughout its history, the team has used several strategies to capture the interests and hearts of fans all over the world. A rich history and a strong tradition characterize Real Madrid. This report looks at strategies that have been used to foster a Real Madrid fan base and make it one of the greatest club in the world. The report commences with a summary of the case that gives a short over of the history of the club.
The marketing mix that involves the product, promotion, price and place is then discussed in the following stage. This explains how the brand is packaged and presented to the customers. The section that follows discusses the internationalization strategy used by the club. The key topics identified are building up customer loyalty in a competitive environment and the role of team history and tradition on team positioning. The report ends by giving recommendations and a conclusion for the case. Summary of the case Madrid Foot Ball Club was founded by a group of Spanish fans 1902.
The club played its first international game against Galia Sport from Paris in 1905. The King of Spain gave the title Royal (Real) to the club in 1920. The club was led in touring the United States by its one of top stars Santiago Bernabeu by 1927. The fame of Ricardo Zamora helped to consolidate the team reputation when he joined the club in 1930 for 150,000 pesetas. The unanimous appointment of Bernabeu in 1943 as president of the club was a major turning point in the history of Real Madrid.
Bonds sold to funds helped in the construction of Santiago Bernabeu Stadium that had a capacity of 75,000. Real Madrid set the standard in championship soccer by winning the first five consecutive European Cup competitions from 1955 to 1955. By the year 1960, as a result of television coverage of the European Cup Final, Read Madrid was the world’ s best-known soccer team. The club won the European Cup in 1966. The death of Bernabeu in 1978 led to the declining of the club for twenty years both financially and on the field.
Lorenzo Sanz took over as the club president in 1995. Players were sold to cover operating losses. Sanz tried to reduce the club debt by selling off some operating core assets, which included media rights and stadium exploitation rights. The seventh European Cup was won in 1998. Perez ascended to the position of president after defeating Sanz during elections. Sanz promised to convince superstar player Luis Figo to Real Madrid from Barcelona.
Perez wanted to sanitize the finances of the club. Over the years the club has applied several strategies to woo supporters and increase its fun base. Marketing mix The objective of Real Madrid club is to sell the Real Madrid brand to customers and fans wherever they are in the world through employing a variety of channels of distribution of merchandise and dissemination of information (Kotler & Keller 113). Real Madrid was a generator of premium and primary content that offered the likelihood of revenues across channels, time, revenues, and geographies.
The content carried value if it resulted in demand that translated into revenues obtained from exploitation. The club used various avenues in order to maximize revenues as a result of its content. Being able to attract and retain star players were regarded as important to this strategy (Hackley 37). A movie can be famous when a famous star is starring in it. Likewise, Read Madrid concentrated in luring star players in order to increase its fan base.
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