Optus vs Telstra - External and Internal Environment, Strategic Corporate Social Responsibility - Example

The paper “Optus vs Telstra - External and Internal Environment, Strategic Corporate Social Responsibility” is a bright variant of the report on management. This report analyzes business information about Optus and Telstra telecommunication companies in Australia. The report is based on market experiences, observations, and specific studies of the two firms that have been done over time. In this case study, each firm has been described as well as a comparative analysis of the two firms’ operations (Myers et.al 1999).

Case Study of Optus
Optus currently belongs to the Singapore Telecommunication Company (SingTel). This is after SingTel took over ownership of Cable & Wireless Optus Pty Limited in 2001. Moreover, some years back, Optus took over other brands like Boost Mobile and Virgin Mobile Australia. Optus now operates its own network infrastructure as well as supplying its services from the main store. The company now serves its neighborhood customers directly which are small retailer’s corporate networks and other service providers (Myers et.al 1999). Of late Optus has tried to introduce new technologies to continue maintaining competitiveness within the telecommunication industry. As a result, there has been some backfiring since customer satisfaction has gone down due to the new technologies disturbances to consumers.

Fig 1. Optus position in the larger SingTel group. The figure also shows Optu's proportionate revenue in the region.
(Source: Cui, Y. (2015). The internationalization of the RMB: where does the RMB currently stand in the process of internationalization?)

Optus currently qualifies as a subsidiary of SingTel as shown in figure 1. Singtel is Singapore's’ giant monopoly Communication Company. SingTel Group belongs to Tease Holdings, which is an investment branch of the Singapore Government. Therefore, regarding financial matters, Optus has some relationship with the Singapore government. SingTel is the founder of Optus hance it has influence over it. The company operates from the same service platforms and from top to bottom they have open structured levels of management roles. Despite this control of SingTel on Optus, the company shares the merits of the mother company such as infrastructure, finance, and knowledge as Optus is among the few internet service providers providing ADSL2+ (Corner 2006).