The paper "Order Fullfilment and Supply Chain in E-Commerce" is an outstanding example of an e-commerce case study. E-Commerce is doing business online electronically. The common process involved in online retailing includes accepting and processing real-time orders and same-day delivery. The study found that business organisations participating in E-Commerce must build their reputation through quality and timely delivery of goods. Supply chain and order fulfilment in E-Commerce are improved versions of the traditional model. The advantages of E-Commerce over traditional commercial activity, for the most part, are enabled by advanced communication technology and the low-cost global network offered by the Internet.
Examination of Amazon and BestBuy, a well-known online retailer suggests that innovative supply chain and order fulfilment management is the key to success while the opposite result to failure. These include a short supply chain cycle, consistent flow of information across the chain, fast and reliable delivery, and appropriate infrastructure for real-time order processing. Introduction E-Commerce is doing business electronically online and it involves accepting real-time orders, processing, and same-day delivery. Moreover, the success of E-Commerce or online retailing depends on reputation and trust that in essence is achieved in not only the quality goods but also timely delivery of goods that in turn is highly reliant on supply chain and order fulfilment mechanism.
The following sections discuss the concept of E-Commerce and its important features, the characteristics of supply chain and order fulfilment in E-Commerce, investigation of Amazon. com and BestBuy. com E-Commerce strategy, presentation of key findings, discussion, recommendations and conclusion. Theory and Concepts E-Commerce definition and concept E-Commerce or Electronic Commerce as the term implies is generally about doing business electronically. However, according to authors Tapscott, Lynch & Lundquist and Silverstein as cited in, its concept includes the performance of business transactions, buying and selling of products and services digitally, data transmission, and information and communication technology-based business interactions.
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