Mayfair sports fitness center Marketing strategy and human resources strategyExecutive summaryThe following report has ben prepared by ‘new Start up’ consultancy services limited on behalf of Mayfair sports fitness center which is a new venture operating in Mayfair. The venture intends to be offering sports fitness services to sportsmen throughout the region. In addition, the venture will also deal with selling of various sports equipments to the market in a bid to boost its profitability. the report presents its initial marketing strategy which will enable it achieve its marketing objectives as well as its human resources strategy aimed at helping it achieve its overall goals and objectives.
The marketing strategy describes its products offering, the pricing and promotion strategy as well as the distribution strategy it will adopt. The venture intends to adopt a premium pricing strategy for its products and employ a mixture of promotional techniques including events sponsoring as well as media campaigns as part of its promotional strategy. In addition, the report outlines the distribution channels to be used by the firm in marketing its products.
These include use of distributors, opening of branches as well as the use of major outlet stores located in various places. The report also describes the human resources strategy that the venture intends to employ in its bid to achieve its objectives. The components of the human resources strategy described include recruitment and selection, employee development, employee relations, employee benefits as well as performance measures to be implemented. IntroductionIn order for any organisation to achieve its objectives, it needs to have put in place sound strategies which will give it direction in its bid to achieve its vision and objectives.
Some of the most important strategies that an organisation needs to put in place before it starts operation includes the marketing strategy as well as the human resources strategy (Geoffrey, 2010). Marketing strategy is the process which allows the firm focus its limited resources on the greatest opportunities in a bid to increase sales while achieving sustainable competitive advantage. As such, the strategy incorporates the firms marketing goals, policies and action sequences into cohesive whole. On the other hand, the human resources strategy is aimed at developing the skills, attitudes and behaviors that assist workers meet the firm’s objectives (Alfred, 2007).
This report is aimed at outlaying the marketing and HR strategy of Mayfair sports fitness center that will help in achievement of the ventures objectives. Marketing strategyIntroductionThe following is the marketing strategy that outlines the ventures game plan to achieve its marketing objectives. It should be noted that the marketing strategy may be changed with time as the venture continues to grow and has established itself as a reliable place for sports fitness services. ProductsThe venture intends to offer a wide variety of sports fitness services as well as a wide range of sports equipments.
It is hoped that by combining the sports fitness services with sports equipment business, the venture will be providing a one stop center for sports people and hence offer a chance for increased sales to Mayfair sports fitness center (Michael, 2008). This is because sportsmen coming for fitness services will be expected to be purchasing our sports equipments as need arises. On the other hand customers coming to purchase sporting equipment will realize a good place where they can get quality sports fitness services cheaply.