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The paper “ Organ Donation and Transplant Foundation of WA - the Internal and External Environment of the Organization, Stakeholders, and Competitors” is a  motivating example of a case study on marketing. Not everybody is born with tissues and organs that can last an entire lifetime. The Organ Donation and Transplant Foundation of WA offer valuable services to the Western Australia community by availing quality services and information that uphold tissue and organ donation. Enough persons to populate a small town-over 1600- are enrolled in the Australian waiting lists for organ transplants. Averagely, people enrolled in the list can wait between six months and four years with others dying before getting a second chance in life.

The organization also holds that every person in Australia has a ten times bigger chance of needing an organ transplant than of being a donor. 90% of the entire Australian populace support tissue/organ donation but less than half of these are registered donors on the National Organ Donor Registry. Finding a tissue/organ match is usually a matter of life and death for persons with health problems and a majority of these people never make it because the organ/tissue demand often outweighs the supply (Deierhoi, Wight and Chapman, 1997). The Internal and External Environment of the Organization Internal Environment; SWOT AnalysisStrengths and Opportunities; Successful organizations build on their strengths in a bid to take advantage of available opportunities (Bramstedt and Down, 2011).

The Organ Donation and Transplant Foundation of WA is no exception. The organization's strengths in community development, collaboration, research, online presence, and administration are evident. These strengths have enabled the organization to stay afloat in the marketplace amidst stiff completion and threats. Weaknesses and Threats; Every organization has its strengths as well as its weaknesses and threats and so do the Organ Donation and Transplant Foundation of WA.

The organization has no traceable record that reports trends and incidents of living donors in relation to life after donation. The organization does not have performance improvement programs for its staff as well as for the welfare of the donors so as to safeguard the donor’ s life after donation. More so, the organization has not key initiatives in relation to what it's doing to bridge the demand-supply gap with the exception of creating community awareness.

In addition, the organization has not created a culture where tissue/organ donation is a priority in society. The organization has no donor protection provisions in regard to protecting the donor’ s intention where his/her family has not consented.   Strengths Community Development; The organization augments community understanding of organ/tissue donation through promotional events/programs and networking. Collaboration; The organization collaborates with NGOs, consumers, and stakeholders Extensive Research; The organization conducts immense research relating to organ/tissue donation online presence and Identifiable Name; The organization has an identifiable name with a website that promotes the online presence administration; The administrative structure is well defined Weaknesses No traceable record that reports trends and incidents of living donors in relation to life after donation No performance improvement programs for staff and donors; No key initiatives to bridge the demand-supply gap; The organization has not created a culture where organ donation is a priority in society; no donor protection provisions in regard to protecting the donor's intention where his/her family has not consented Opportunities Demand for more donors Technology development internationally Strength and Opportunity Use community development to develop a culture where organ donation is a priority in society to meet the demand for more donors. Use the collaboration strength to enhance performance improvement Use its online presence to perform extensive research in a bid to keep traceable records and reports as well as identify key initiatives to bridge the demand-supply gap and also identify ways of donor protection Weakness and Opportunity Take advantage of the demand for more donors to create a culture where organ donation is a priority in society Use advanced technology to enhance performance improvement, identify key initiatives to bridge the demand-supply gap and enhance donor protection. Threats Donor shortage and increasing recipients Difficulty in acquiring donor and family consent Donation myths Strength and Threat Use community development, collaboration, online presence, and extensive research to solicit more donors and acquit themselves with the needs of new recipients. Use online tools to eradicate the donation myths that stop potential donors from donating Weakness and Threat Keep traceable records and reports and trends and incidents of the donor's life after donation and invent ways to improve their performance in a bid to encourage more donors to donate and meet the demand for more donations Create a culture where donation is a top priority in society in a bid to eradicate the donation myths External EnvironmentStakeholders and competitors form core factors to consider when dealing with an organization's external environment (Miller and Truog, 2011). Stakeholders (public) and CompetitorsIn western Australia, coping with the competition is a normal way of life and one needs to know his/her competitors, compare themselves with the competitors, identify the competitor's strengths and weaknesses, identify their strategies and ultimately devise a way in which to gain a competitive advantage against the competitors. The organization's barriers to its dominion are many.

The organization's current competitors have many programs and key initiatives deployed in different locations in Australia and other places. Presently, the main competitors are the NSW Organ and Tissue Donation Service and Kidney Health Australia. There are other competitors such as HealthInsite and WA-Donate Life plus many other state-based agencies though the majority of them lag behind with very little market command.

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