The paper "Corporate and Business Strategy of 7-Eleven, Inc" is an outstanding example of a management case study. As mentioned by Anthony (2012, p. 389), the significance of mission statements and vision on the effectiveness of the organisation cannot be overstated. No organisation can survive in the globalised marketplace without specific objectives that the organisation desire to accomplish. Anthony (2012, p. 389) posits that it is very challenging for an organisation to accomplish its motives for an existence devoid of suitably defining its mission statements and vision, which are driving force or catalyst in the organisational activities.
Therefore, visions can be described as principles reflecting or representing the shared values aimed by the organisation. On the other hand, mission statements connote documenting the organisation’ s activities. At 7Eleven, the company’ s mission is considered as the guiding light shining and offering direction and guidance in every organisational activity. 1.1 Mission Statement The company’ s mission is becoming not just close, but also convenient. The company seeks to make life a bit simple for its customers by ensuring the organisation is where it is where they need it. All the company’ s personnel work hard to ensure that 7Eleven meet the needs of its store guests with friendly, reliable and fast service as well as the desired products (MarketLine, 2016). 1.2 Vision 7Eleven vision is becoming the best convenient retailer.
The company management believes that being the best retailer will enable the employees to brighten the customers’ day as well as make their lives much easier. This can be achieved by smiling while serving the customers at the store or making sure that the food available at the store are fresh throughout.
Therefore, the company always pays attention to the customers and sometimes change so as to meet the changing needs of its end-users (MarketLine, 2016). 1.3 Strategic Intent Strategic intent at 7Eleven offers motivation, focus and direction for the whole organisation and plays a crucial role in the firm’ s organisational and architectural development. According to Romar (2009, p. 59)the, when strategic intent becomes the firm’ s motivational as well as organisational energy, core competencies become the footing. Even though 7Eleven immediate market success is attributed to the wide acceptance of the company’ s current product offerings, the success in future will be defined by the company’ s ability to project customer needs, market possibilities, as well as the competencies needed for the development of the organisational capabilities required to create future products that would be successful in the market.
Mburu and Thuo (2015, p. 59) define intent as a psychological model possessed by a person able to create intentional states. Such mental states as mentioned by Mburu and Thuo (2015, p. 59) must be coupled and achieved in the external reality. More importantly, the leaders’ desire to offer direction results in strategic intent steered by the desire to remain competitive.
Clearly, the strategic intent does not just involve the development of the strategic plan but also working on the goals, vision, and mission of the organisation. At 7Eleven, the company aspiration to remain stable and competitive over time has inspired the leaders to partake in strategic intent; thus, they always think the unthinkable with the objective of creating a commitment to the company’ s future and help shape the core competencies of the firm with the objective of promoting sustainable future.
The strategic intent of 7Eleven is reducing the company’ s offices and stores footprint by 20% before 2025. The company plans to achieve this goal by strategically investing in a number of sustainability and energy programs, which would enable the company to reduce its resource consumption and waste as well as improve efficiency. In addition, 7Eleven intends to use LED lighting so as to promote energy conversation and manage its energy consumption through espousal of energy management systems. More importantly, 7Eleven intends to engage all the stakeholders across the globe in order to promote social responsibility (7-Eleven Corporate, 2016).