The paper 'Organizational Culture at Amazon" is a great example of a management case study. The organizational culture at Amazon is characterized by several factors. The elements of organizational culture noticeable at Amazon include the company vision, its values, practices, people, and narrative. Amazon as an organization expresses these elements uniquely to define its particular environmental social and psychological behaviours. Organizational cultural elements are a product of various factors including product, history, strategy, technology, market, management style, and type of employees (Aspray & Ceruzzi, 2008). The interplay of these elements determines the organizational performance trend in the eyes of the competitors, customers, and the industry (Saunders, 1999).
Vision is the first element of Amazon’ s corporate culture. Vision. A vision statement is the starting point of any great organizational culture. A vision statement is a set of phrases that provide a guide to the company’ s purpose and values. Primarily, the vision statement helps guide the orientation of the employees in their decisions. Besides, clear vision statements can also help guide the orientation of the company’ s stakeholders, for example, suppliers and customers (Pfister, 2009). The general purpose of the vision statement is to explain the future endeavours of the company.
The summed form of Amazon’ s mission statement is to provide customer-oriented services for buying any product online. The corporate vision statement is one of the methods of articulating the company’ s core cultural statement. The vision statement of a company prescribes how the company can influence the organizational relationships and behaviours for efficient goal accomplishment. The company’ s vision also encompasses its cultural vocabulary. These are words that make a reflection of the company’ s corporate culture (Stone, 2013).
The vision statement also makes a reference to the company’ s model behaviour, in an attempt to avoid cultural drifts in the company. In this perspective, the vision is the phrasal method of expressing the leadership style of the management. Values. Organizational values are central to the company’ s culture. Organizational values are the elements of the organization that provides the mindset and behavioural conduct of the company to achieve its vision (Alvesson, 2002).
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