Essays on Importance of Setting Organizational Goals Coursework

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The paper "Importance of Setting Organizational Goals " is a great example of business coursework.   Organizational goals form an important aspect of business as it provides direction and fixes responsibilities on all. This creates an opportunity for employees to excel and achieve the goals through their performance. With intensifying competition achieving goals bring a sense of pride and motivate the employees, as their efforts are recognized which helps them to earn social status. This can backfire the organization as unrealistic goals can create a rift and de-motivate the employees. It leads to a situation where organizational culture plays an important role in the effective transformation of performance into motivation.

The paper thus looks into different theories of goal setting and the manner it enhances performance and motivation if used in the right direction. The paper also presents arguments against setting goals and the impact it has on the workforce. The paper thus looks to create a balance between the two by using real-world examples and the manner in which goal setting is widely used despite having objections from different areas. The prime reasons organization set goals beforehand is to ensure that “ the results achieved are compared with the results set to see if there are any variations and changes for those needs to be accounted for” .

(Heather, 2009) For example, suppose the manager has set the objective of achieving a 3% growth in sales. The manager should see the results regularly and if the results don’ t match the expected results than steps should be taken to rectify those. This thereby gives direction and makes the employee understand what they have to achieve and their method of working is determined. Setting goals helps the employees understand what they need to do.

Research shows that when an organization has goals in place it motivates an employee and the communication process passes without any barrier as the employee feels a part of the organisation and share the same common goal. (Alexander, Page & Wentling, 2003) This leads towards higher satisfaction which finally gets transformed into motivation. Some critics raise their voice and argue that setting goals do provide direction but it overstrains the employees. This especially happens in cases when the goal set is unrealistic and changing.

(Rockwell, 2010) It creates a situation where there is no uniformity among the employees as each one tries to prove his worth thereby leading to disharmony. Despite this organization favour setting goals for the employees and while doing so special care is given to integrating the culture. This brings a change in employee working pattern. It makes them do different things. Culture gets ingrained by the group he has. “ People belong to different caste, country, creed, colour, and region which affect the manner in which they carry out their duties” .

(Innah, 2009) This has an influence on the working of the employees if he comes from a different culture. Organizations need to ensure that a platform is created where all employees are seen as one so that equity prevails and employees feel a part of the organization. This increases the role of leaders who have to see that culture integration takes place in such a manner that it brings the best out of every employee. This will help to increase harmony and motivate employees towards a common goal.


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