Organizational behavior, Culture and OperationsThe organization that will be tackled in this assignment is Barclays bank which has its headquarters in London, in United Kingdom. It is a bank that has an international reputation and has many branches allover the world including in Asia. MissionBarclays bank mission statement is to be a group that is customer focused, innovative, and delivers high quality services and products, maintain excellent careers for people and positively contribute to communities in which it perform its functions. SWOT AnalysisStrengthsBarclays Bank brand is well established basing on history and its promotion has been sustained through sponsorship of the Premier League.
The sponsorship of the league by the bank provides assured advertising for the company (Walter 141). The reputation of the bank is known allover and it has established a good rapport with the community allover the world. Barclays Premier League is very popular and known allover the world. Barclays has global presence that is widespread making it enjoy economies of scale and spread. The business enterprise has spread its risk in many countries and there is no fear of losing business due to a catastrophe in one country.
Profits from other countries will sustain the growth of the bank (Parker 78). Banks which have their businesses concentrated in one country face the risk of losing all of their business in case of an economic crisis. Barclays bank is highly associated with innovation. Barclays was the first bank to come up with a credit card in the year 1966, and it has persisted to produce cards. In the recent years it has produced OnePulse card which combines cashless, Oyster, and credit functions for customers who are based in London.
Creativity and innovation sustain the growth of Barclays bank. Commencement of several new flagship branches together with a refurbishment program is an attempt of refocusing on the demands of the customer for a strong presence on the high street (Walter 141). Barclays bank is known as a high quality service delivery bank and this gives it an edge over the other players in the industry. WeaknessesServices offered in Zimbabwe to individuals connected with Zanu PF have precipitated controversy and raised issues of ethics of Barclays bank in the country.
Investors have raised concern in regard the ethics of Barclays bank in Zimbabwe. Zanu PF has been accused with adverse violation of human rights. This issue has tainted the reputation of Barclays as far its perception globally is concerned. With such ethical issues some investment has been cut from the bank. The support of the bank to the Zimbabwe regime has been highly criticized. Huge bonuses allocated to Directors have attracted unwanted concern from commentators. There is a speculation that the reluctance of the bank to take financing from the United Kingdom government that it would interfere with its autonomy as far as bonuses are concerned.
The plan to expand the Barclays bank to Asia was thwarted when the bank was outbid for ABN Amro in the year 2006 (Keller & Price, 112). The bank had to look for alternative expansion plans. The bank has also overstayed with dividend without paying a lot time. Investors have lost a lot of interest in the bank due to this trend of holding for long on the dividend.
Investors opt for other banks. The bank has also been accused for supporting the apartheid rule in South Africa during the 1980s. A drop in share was witnessed in the UK following demonstration against the bank in South Africa. This tainted reputation in some of these countries affect investment activities leading to a drop in the market share.