The paper "Innovating Sony’ s Killzone: Respawning or Missing in Action" is an outstanding example of a business assignment. The case Innovating Sony’ s Killzone: Respawning or Missing in Action? is about how Sony company was able to attain and sustain a competitive edge through creativity and innovation. By the time the company released PlayStation three in 2006, the PlayStation two had already considerably lost ground to Microsoft Xbox 360 and the company released that in order to remain competitive, it had to be innovative and create new products that were more attractive to the customers.
Business organizations are continually faced with the challenge of attaining competitive advantage over their competitors. Development of this special edge might imply continued existence for some organizations or a means of staying on top of the competition for other organizations. Sony’ s had to fight against its major competitor. Nintendo produced the Wii in 2006 that became the top-selling console and enabled the company to stay on top of the competition. The new Wii product was more attractive to the consumers because it was less powerful that provided novel motion-sensing controllers as well as a listing of family orient titles which attracted and sustained customers were not conventionally gamers.
Not only did Sony had to fight competition from Nintendo’ s Wii but had also to comprehend that the success of Microsoft’ s Xbox had penetrated the gaming market with the aim of making its mark. Sony responded to the competitive threat posed by Nintendo’ s Wii through reducing the cost of its consoles and introducing PlayStation network which was an incorporated online multiplayer gaming as well as digital media delivery service, a service that was free to PlayStation three customers, who could buy other gaming products from Sony. Online gaming enabled Sony to remain competitive because it provided novel experiences to the customers and also offered the company diverse and new ways of enhancing its service delivery.
Online gaming is liked by a different set of players since the sheer range of content along with the simplicity of access makes it attractive to a greater demographic. Online gaming has enabled Sony to survive the console battles. Novel chances for social interrelation and innovative schemes of engaging existing and novel customers in gaming and brand content is shaping the manner in which key players in-home gaming are maintaining or gaining competitive advantage. Concepts of organizational behavior Organizational culture Organizational behavior is defined as the study and application of knowhow on the way groups, individuals and people act within an organization through taking a system approach.
This implies that organizational behavior interprets the relationships between people and the organization in terms of the whole organization, the whole group, the whole person, and the entire social system. The aim of organizational behavior is to create better interrelations through attaining human objectives, social objectives and organizational objectives.
The base of an organization rests upon management’ s philosophy, vision, goals and values which subsequently drive an organizational culture which comprises of the informal organization, social environment and formal organization. The culture is the determinant of the kind of leadership, group and dynamics and communication in the firm. The employees, in turn, distinguish these dynamics as the worth of work-life which is a key determinant of their level of motivation. The ultimate result is individual satisfaction, performance along with personal development and growth, elements which combine to create the framework or model that the firm operates from.
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