All Papers

How to Raise Prices without Alienating Customers
The paper "How to Raise Prices without Alienating Customers" is a good example of marketing coursework. In the recent past, most of the consumers have become highly price-sensitive to products or services they consume. This is due to increased know-how, especially in the area of technology, which has enabled customers to easily shop for quality products and services at reduced prices.…
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Factors Influencing an Organizational Buying Centre Strategic Decision-Making
The paper "Factors Influencing an Organizational Buying Centre Strategic Decision-Making" is an outstanding example of a marketing case study. The major characteristic of organization buying is the fact that it is a group activity. People from different departments of the organization and with different expertise contribute to the purchasing decision.…
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Marketing Plan in relation to MLC Advice Canberra
The paper "Marketing Plan in relation to MLC Advice Canberra" is an outstanding example of a marketing case study. Marketing is an important component in the success of any organization. Without effective marketing, an organization will not succeed in its operations since the competitive advantage of the organization will be low.…
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Strategic Marketing And Marketing in Specific Industry Contexts
The paper "Strategic Marketing And Marketing in Specific Industry Contexts" Is a wonderful example of a Marketing Case Study. This report looks at the banking services with the analysis of the services being done by cluster analysis using the SPSS program. First, there is an introduction where the general principles of marketing research are addressed.…
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How to Market the Main Beers like Reschs Pilsener, Crown Lager, Mercury Beer to Australia
The paper "How to Market the Main Beers like Reschs Pilsener, Crown Lager, Mercury Beer to Australia' is a great example of a marketing case study. Asia is one of the most economically developed continents across the world. The continent is made up of diverse cultures, environments and changing political systems. It is large in size and occupies about 8.6% of the surface of the earth.…
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Command Economy and Free Market Economy
The paper "Command Economy and Free Market Economy" is a perfect example of a macro and microeconomics assignment. The two extremes of economy type are the command economy and the free-market economy. Different countries have different factors that make each of the two economy extremes suitable and applicable in their unique context.…
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Curtin College Target Market
The paper "Curtin College Target Market " is a good example of a marketing case study. Curtin College is one of the most sorts after tertiary institutions in Australia. The college was established 15 years ago and offers a wide range of courses from Pre University to year 1 equivalent programs. It is closely related to Curtin University.…
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Market Analysis of S-Cargo Trike
The paper "Market Analysis of S-Cargo Trike" is a perfect example of a marketing case study. Buses, motorbikes, cars, trains and other locomotives are the likely competitors facing S-Cargo Trike. The trend in technology shows that the use of mobile phones and internet technology in advertising is increasing.…
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Benefits of Using Social Media in Conducting Market Research
The paper "Benefits of Using Social Media in Conducting Market Research" is a great example of a marketing report. Due to the competitive market globally and the embrace of technological advance, businesses have resorted to the use of social media to determine the customers’ tastes and preferences. The research was intended to highlight some of the benefits of using social media in conducting market research.…
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Integrated Advertising Promotion and Marketing Communications
The paper "Integrated Advertising Promotion and Marketing Communications" is a perfect example of a Marketing Assignment. The global chocolate industry is in a number of ways a bellwether in relation to the wider economy since its use is mainly limited. The revenues in the industry have remained flexible irrespective of falling disposable incomes.…
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Analysis of the Marketing Situation of Barry Plant
The paper "Analysis of the Marketing Situation of Barry Plant" is an outstanding example of a marketing case study. The task assesses the target market and segmentation. The task also looks at the 4P’s of marketing as well as the strategies involved with each marketing mix. The 4P’s include; product, price, promotion, and place.…
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Coles Situational Analysis and Marketing Objectives
The paper "Coles Situational Analysis and Marketing Objectives" is a great example of a marketing case study. With the growth of supermarket retail chains, there has been increased competition and hence the need for carrying out market analysis. This paper reflects on appropriate marketing objectives, target markets and positioning and overall approach to the appropriate marketing mix.…
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Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company
The paper “Character Hook Campaign and Advertising Channels to Enhance the Awareness on the Life Insurance Company“ is an actual variant of a literature review on marketing. Riggs, T. (2006) defines Marketing campaigns as the different ways used by a business to promote the products or services by enhancing awareness and attracting more customers.…
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A Problem-Management and Opportunity-Development Approach to Helping
The paper "A Problem-Management and Opportunity-Development Approach to Helping" Is a perfect example of a Marketing Assignment. The UNE has a number of business activities that perform differently, notably, there are Sport UNE, Booloominbah, and UNE Book shop. In this analysis, the focus will be on Sport UNE. …
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Consumer Behaviour Effect on Development and Implementation of Marketing Strategy
The paper "Consumer Behaviour Effect on Development and Implementation of Marketing Strategy" is a perfect example of marketing coursework. Consumer behaviours have existed since the art of trading was discovered in the ancient world. These behaviours have shaped how products are sold and the methods used to market the goods and services.…
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Sports UNE Mission, Goals and Vision
The paper "Sports UNE Mission, Goals and Vision" is a great example of a marketing case study. SportsUNE is a sports-related university. It seeks at providing different sports activities and services which include among others flexibility and fitness services. Its main goal is on the development of balanced, happy and healthy lifestyles for the people concerned.…
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Complexity Perspective - New Ways of Thinking about Strategy
The paper “Complexity Perspective - New Ways of Thinking about Strategy” is an affecting example of the literature review on management. Making the strategy for the organization is the process of establishing the purpose, mission, vision, and providing options to choose among alternatives to take major and minor decisions.…
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The Importance of Developing Reward Strategy
The paper "The Importance of Developing Reward Strategy" is an outstanding example of a management literature review. The manner in which technology has developed and the world looking towards working as a single unit has increased the degree of competition and made it difficult for the business to ensure a competitive advantage.…
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Is Establishing Teamwork Difficult in Organisations
The paper "Is Establishing Teamwork Difficult in Organisations" is a great example of management coursework. This report analyses the statement “Is establishing teamwork difficult in organisations?” The report starts by looking at both virtual and actual teams. It’s established that building effective teams are not easy in all organisation.…
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Issues on Manager's Roles
The paper “Issues on Manager’s Roles” is a brilliant example of the report on human resources. Management is an activity that companies use to ensure that they achieve all their aims in the long run of a business venture. In this business report, a competing value framework as an analytical tool will be used to examine the abilities of a manager in managing people’s skills in a business organization.…
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Fredman Claim Concerning the Business Sole Aim
The paper "Fredman Claim Concerning the Business Sole Aim " is a great example of management coursework. According to the Business Dictionary, management theory is defined as a collection of ideas which outlines general rules on how to manage a business organization. Thomas More (1478-1535) states that management consists of the interlocking functions of creating corporate policy.…
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Analysis of Definition of Culture by Edward Tylor, IBMs Culture
The paper 'Analysis of Definition of Culture by Edward Tylor, IBM's Culture " is a good example of a management case study. The first anthropologists who attempted to define culture were Kroeber and Kluckhoh in 1952 in America. They reviewed definitions and concepts of culture critically and compiled around fourteen dozen definitions of culture.…
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Critical Analysis of Individual Attributes and Their Effects on Job Performance
The paper "Critical Analysis of Individual Attributes and Their Effects on Job Performance" is a perfect example of a management report. The modern organisational setting is changing more rapidly thanks to technology, which is continually growing depending on how business is carried out. Therefore, businesses have to be in a position to function in an international setting.…
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Barriers to Effective Knowledge Management
The paper "Barriers to Effective Knowledge Management" is an excellent example of coursework on management. Knowledge management is one of the organizational innovations, which has been in existence for more than a decade, thus, the platform to discern the principles, tools, and tools to make it a valuable and unique tool.…
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Racism in the Workplace
The paper “Racism in the Workplace” is a pathetic example of the literature review on human resources. In managing diversity at work, it is very important to distinguish what amount to diversity to gain quality and productive work. Therefore, diversity refers to unique human qualities that are present to a specific group of people or a person in the workplace.…
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