All Papers

Role of Marketing Communications
The paper "Role of Marketing Communications" is a good example of an assignment on marketing. Marketing communication is a management process that an organization uses to engage with different audiences it has. When an organization understands the communications environment of an audience well it can be able to provide messages to the various groups of stakeholders.…
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Nexus Drinks - Customer Loyalty and Relationship Marketing
The paper “Nexus Drinks  - Customer Loyalty and Relationship Marketing" is a great variant of a case study on marketing. Nexus Drinks is a fictitious company organization that manufactures energy drinks amongst soft drinks and fruit drinks. Nexus Drinks hypothetically has been among the leading companies in the energy drink market.…
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Promotion Strategy - Integrated Marketing and Communication Plan for Biome
The paper “Promotion Strategy - Integrated Marketing and Communication Plan for Biome" is a spectacular version of a case study on marketing. In a generic sense, promotion can be perceived as the direct way in which an institution makes efforts to reach its publics and is often undertaken through five chief components of the promotion mix.…
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Direct Marketing, Social Media, Owned Assets, Sales Promotion, Public Relations, and Paid Ad as Parts of Integrated Marketing Communication
The paper “Direct Marketing, Social Media, Owned Assets, Sales Promotion, Public Relations, and Paid Ad as Parts of Integrated Marketing Communication" is a delightful example of a literature review on marketing. According to (Clow & Baack, 2012) IMC is a collective term applied in the market campaign which uses both traditional and non-traditional elements of communication.…
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Marketing Plan for Promotion of Gravity Lights - Product Life Cycle, New Market Entry, Growth Strategies
The paper “Marketing Plan for Promotion of Gravity Lights - Product Life Cycle, New Market Entry, Growth Strategies" is an impressive example of a case study on marketing. The chosen product is gravity lights, a product that provides an alternative source of energy especially to individuals in remote areas or energy-sensitive people who prefer saving energy by using alternatives.…
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Microeconomics
due: Article, Microeconomics Microeconomics focuses on making decisions such as government decisions, consumer and business decisions. The decisions are critical because of the scarce resources that are needed by people. For instance, businesses…
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Evaluation of Zamogs Personal Selling Approach
Evaluation of Zamog’s personal selling approach Personal selling is an approach towards direct selling and hence it pertains to direct interaction with the consumers. It is one of the four major marketing communications mix and the first step in the…
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How microeconomics relates to the banking industry
Macro & Micro Economics 12 December How Microeconomics Relates to the Banking Industry Microeconomics is very relevant inthe banking industry. Despite the fact that they are usually ignored, microeconomic factors are what greatly contributes to the…
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Donald Trump as a Good Leader
The paper "Donald Trump as a Good Leader" is an outstanding example of an essay on business. In leadership, a leader should exhibit a number of characteristics. A good leader is one who portrays a set of characteristics that not only enable the individual to perform their leadership function but also relate well with their subjects.…
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Want to write of the merits of canceling student debt; or of the role an educated populace plays in an economy based on technology and innovation, and thus the social self-interest in encouraging education; or of the benefits to society by way of higher i
Opinion: Forgiving Loan will stimulate Economic Growth By The cost of higher education is all time high, and every graduation marks the release of a cohort that owns the government big time. In the society, the idea of owning the government has been…
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Mastering Quantitative Marketing
The organization of today faces a number of challenges in a tough competitive environment; a significant challenge among these is managing change. Long gone are the days when organizations relied on traditional right brained quantitative approaches…
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International Finance Currency Trading
The paper "International Finance Currency Trading" is a brilliant example of a term paper on finance and accounting. The current exchange rate for EUR/USD is 1 Euro for 1.1285 US dollars, according to Google Finance. Figure 1 shows a graphical representation of changes in the value of the Euro over a period of one year.…
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Advantages and Disadvantages of Protectionist Policy
The paper "Advantages and Disadvantages of Protectionist Policy" is an outstanding example of an essay on macro and microeconomics. Protectionist policy is a policy that was set up with the main aim of protecting local domestic industries from the aggressive competition of other international industries that seemed to be well established by the use of waivers.…
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CCK Says Safaricom Arm-Twisting It at Consumers' Expense by Jevans Nyabiage
The paper “CCK Says Safaricom Arm-Twisting It at Consumers' Expense by Jevans Nyabiage" is an impressive example of an article on business. Safaricom, Airtel Kenya, Orange Telkom, and Essar Telecom are the only mobile phone operators in Kenya. Safaricom’s market share in mobile network subscribers is almost 70%.…
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Economic Theory
Economic Theory Contents Part Firms Perspective 3 Part 2: Macroeconomic Perspective 4 Reference List 8 Part Firms Perspective a) Qantas Airlines is a well known premium airline company of Australia. After the global recession of 2008, consumers…
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Role of Stakeholder at Company
The paper "Role of Stakeholder at Company" is an outstanding example of an essay on management. The author of the paper states that the term stakeholders refer to persons or groups who rely on an organization to attain their goals while the organization depends on them for support and other aspects such as governance.…
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To what extend do you agree with free market economy being more effective than a mixed economy
Effectiveness of Free Market Economy over Mixed Economy Among the extreme economic systems of the world, there are free market economies and command economies. The economic system of free markets, prevalent after the popularity of capitalism, is…
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Cigarette Tax Clouds Boosts Among States
Microeconomics: Article Summary The purpose of this paper is to provide a brief summary of an article relating to any issue of microeconomics. Secondly this paper will provide a brief discussion of some microeconomic terms and theories that apply to…
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Skills for Economic Enquiry
Introduction Economics is considered as one of the most interesting s but it is also called dismal science. The underlying principles of economics are really interesting due to the fact that they describe the human nature when we make our buying and…
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Answers
Macro & Microeconomics 2) The U.S. economy experienced tremendous growth in the early 1990’s due to the Internet. The economy began to pick up as most things could be conducted electronically. This opened up a whole new sector of jobs, but it also…
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DB1 ECON
Health Economics Task As prices increase, health economists should advocate giving something up because demand will decrease, and this means there will be little to spend on other important resources. The cost of health services is on an upward trend…
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An economic issue of current interest
The Macro and Micro-economic Concerns of the High Unemployment Address: Although world’s economies have struggled to developtheir economies, the general labor market condition remains embattled. Unemployment rates continue to rise at an alarming…
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Recessionary Position: Branding Attitudes Of UK Automobile Consumers
The paper "Recessionary Position: Branding Attitudes Of UK Automobile Consumers" is a good example of a literature review on marketing. Branding is one of the key factors that can be used to capture the attention of consumers during times of recession. Relationships with customers must be rebuilt if companies are to move forward and take advantage of the opportunities for rebuilding the economy.…
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Creation of a Royalty Program for an Online Grocery Store
The paper "Creation of a Royalty Program for an Online Grocery Store" is an excellent example of a research paper on marketing. In the modern world, competition in the market place has continuously increased. This has led to most businesses being centered on fulfilling the customer requirements and needs.…
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The Impact of 4G LTE Technology on Customer Satisfaction in Metro Atlanta
The Impact of 4G LTE Technology on customer satisfaction in Metro Atlanta Contents Chapter 4 2 Works Cited 11 Chapter 4 In the era of ‘consumerism’, most of the companies across the world are actively seeking strategic ways through which they…
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