All Papers

The forces driving global businesses
The Forces Driving Global Businesses Business as an entity will always be driven by the imperative of profit motive. Without this driving force that animates and motivates business, it cannot survive and grow. As an entity, it will always look for…
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Business Coniniuity And Crisis Management
Business Continuity and Crisis ManagementIn the concluding years of the 20th century, organisations (both in the public and private sectors) became increasingly reliant on information systems. As the year 2000 approached however, the public feared…
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The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes
The paper “The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes" is a forceful example of a case study on marketing. If we analyze then we come to know that in the business market there is so much rivalry that companies sell exterior the country to boost sales.…
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Halfords Bicycle Marketing Strategy Plan
The paper "Halfords Bicycle Marketing Strategy Plan" is a perfect example of a case study on marketing. Fredrick Rushbrooke established Halfords Bicycle Group in the late 1800s in Birmingham in the United Kingdom, dealing with large-scale production and sale of ironmongery. In the 1940s, the company bought the Birmingham Bicycle Company (Halfords Bicycle, 2010).…
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Importance of Operations Management in Business Operations
The paper “Importance of Operations Management in Business Operations" is a cogent example of a term paper on management. Every business organization is managed through three important and interrelated functions: marketing, finance and operations management. Other functions such as human resources, accounting, engineering, and purchasing, are subordinate to the three major functions.…
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Sales and Distribution Management
The paper "Sales and Distribution Management" is a brilliant example of a term paper on marketing. For an organization to perform better in the market, it must consider its strategic plans for distributing their products to customers. The supply chain must be effective in order to ensure that the customers are satisfied with what they want (Anderson & Dekker 2009).…
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Porcinis Pronto Case Analysis Questions
Porcini’s Pronto Case Analysis Questions Value chain elements most important to helping the “Pronto” In the midst of competition, it only takes competitive advantage to survive in any business venture (Koduah, 2008). Indeed in the case of Pronto,…
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Business stragegy (Oligopoly): vertical integration/ potential benefits and costs/ potential anti-competitive effects
Business Strategy The ability of a firm to withstand competition in a particular industry depends on the competent of its operations and its products. An analysis of a firm’s market position is an important part of strategic management of a business.…
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Porter's five forces
Porter’s Five Forces Porter’s five force analysis can be considered as an important strategic analytical tool that helps an organization to impact of the external competitive factors on business performance. This assignment will conduct a Porter’s…
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Refer to Appendix 1. Required: In a report for the attention of Coyle discuss the significance of alternative forms of finance available to him and the importance of working capital management to his business. Your report should relate to aspects consid
Exploring the significance of alternative forms of finance and the importance of working capital management to Coyle’s business Institution Course Date Exploring the significance of alternative forms of finance and the importance of working capital…
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The U.S Economy and Its Impact on the Transportation and Logistics
The U.S Economy and Its Impact on the Transportation and Logistics Introduction/Background The United States of America is undisputedly the world’s largest national-level economy. The economy accounts for about seventeen percent of worldwide Gross…
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Comprehensive Case Analysis (you can edit this one with the public corporation you have chosen)
Running Head: Comprehensive Case Analysis Comprehensive Case Analysis [Institute’s Comprehensive Case Analysis Prepare two matrices to justify the strategies you will be recommending. SWOT Matrix for Harley Davidson…
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Marketing Plan Project
Marketing Plan Project Table of Contents Current Situation (Microenvironment) 4 Economy  4 Legal  4 Government  4 Technology  5 Ecological  5 Socio cultural  5 Supply Chain  6 2. SWOT Analysis (Mobil Food Cart) 6 External threats  6 External…
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Contemporary Corporate Governance Issues
"To what extent does a company exist only for the benefit of its shareholders? Discuss the place of agency theory and its alternatives, including the problems of putting these theories into practice.”IntroductionThe extent to which a company exists…
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Thorntons plc ( chocolate company )
Value Chain Analysis of Thorntons PLC Affiliation: INTRODUCTION Thorntons PLC is a UK based company which is engaged in manufacturing, retailing and the distribution of confectionary items in United Kingdom. Thorntons PLC was established by Mr.…
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Channel innovation is a driving force in retail competition. The retail industry is changing rapidly and there is a growing diversity of retail formats (eg non-store formats and vertical marketing systems). With this in mind and using current retail examp
Channel Innovation and Section # of This paper is about the channel innovations that have occurred recently in the retail industry, keeping into account the pros and cons of a secured and controlled channel management system. Introduction The dynamic…
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The relationship between Information Technology and Marketing
The relationship of information technology and marketing Nowadays, every activity turns to information technology for effective, cheaper and most reliable results. The business world highly relies on information technology from their basic operation…
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Individual Writing Assignment
Marketing INTER-OFFICE MEMORANDUM Month/Day/Year CC: Corning: Feeding Innovation through the Supply Chain ______________________________________________________________________________ COMPLETE SKETCH OF THE VALUE CHAIN FOR CORNING Corning Inc. is…
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Contemporary Corporate Governance Issues
Contemporary Corporate Governance IssuesIntroductionAn overview of corporate governanceIn regards to Jill Solomon, (2010).Corporate governance has been described variously as a collection of deliberate efforts, checks and balances, which may be both…
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Marketing Concept and Marketing Segmentation in Practice, Indicators That the Firms Focus Is Customer Satisfaction
The paper “Marketing Concept and Marketing Segmentation in Practice, Indicators That the Firms Focus Is Customer Satisfaction" is an informative example of term paper on marketing. Marketing is a management tool used in identifying and satisfying customer’s requirements profitably as defined by the chartered institute of marketing.…
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Marketing of Service Product: Case of Nyali Beach Hotel in Mombasa Kenya
The paper "Marketing of Service Product: Case of Nyali Beach Hotel in Mombasa Kenya" is a brilliant example of a case study on marketing. While studying marketing many authors have mentioned the application of 4 P’s that represent pricing, place, product, and promotion. The necessity to study the 4 P’s is for the purpose of implementing marketing plans in businesses.…
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Contemporary Corporate Governance Issues
@2013Introduction The conception that the existence of a firm is only to benefit its shareholders, is one of the dominant and debatable corporate governance issues. The existence of such debates has therefore resulted to the emergence of the…
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Tesco - Store Format and Design, Advertising, Customer Segmentation, and Retention Strategy, Challenges and Threats
The paper “Tesco - Store Format and Design, Advertising, Customer Segmentation, and Retention Strategy, Challenges and Threats" is a meaningful example of a case study on marketing. Tesco Plc is an international food retailer with headquarters in the United Kingdom. It has more than 2316 supermarkets, superstores and convenience stores located in 14 countries.…
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The Role of Customer Service Apple Inc
The paper "The Role of Customer Service Apple Inc" is a great example of a case study on marketing. Customer satisfaction is crucial for any corporate to survive and achieve a sustainable competitive advantage in the long run. Customer satisfaction cannot be achieved without quality service delivery.…
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Strategy Marketing and Strategic Plans
The paper "Strategy Marketing and Strategic Plans" is a worthy example of an assignment on marketing. The success of a company is determined by the strategic plans that individual businesses embrace. As a matter of fact, companies that employ creative and innovative approaches over traditional planning perform considerably better in the present markets.…
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