All Papers

Customer Relationship Management - Developing an Effective Customer Loyalty Program
The paper “Customer Relationship Management - Developing an Effective Customer Loyalty Program" is a wonderful example of an assignment on marketing. The importance of business relationships, as well as the interpersonal, idiosyncratic relationships within a business, has been documented throughout history. …
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Managing Customer Relationships: The Technology Adoption Life Cycle
Running head: MANAGING RELATIONSHIP: THE TECHNOLOGY ADOPTION LIFE CYCLE Managing Relationships: The Technology Adoption Life Cycle Insert Name Insert Course Title Insert Instructor’s Name 15th November 2011 Four stages of technology adoption life…
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Ebay and how we can optimize the rating software in order to increase it's efficiency on the customer and enhance buyer-seller relationship
Increasing Efficiency in EBay During these tough economic times, EBay faces the risk of losing s, hence losing alot of revenue. In order retain customers and even attract new ones. EBay must convince their customers of security and that they will…
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Netflix's customer service operation (a successful business model )
Netflixs Service Operation (A Successful Business Model) How Has Netflix Improved Its Service Operation? Describe The Results And Impact Of This Improvement. Netflix is known as one of the biggest online film hiring service companies. It is…
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Strengths and Weaknesses of customer-centric culture
Strengths and Weaknesses centric culture orientation is often a taken-for –granted approach in businesses. However, a lot of companies fail in developing an appropriate customer-oriented culture even when there organisational policies put the…
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Manage and develop teamManage and develop team
Management Management Set of KPIs for service team members Key performance indicators (KPIs) evaluate an organization’s success or of a specific activity that it engages (Payne & Frow, 2013). The following indicators will enable customer service team…
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British Airways Ebusiness Report
British Airways E-business Report Table of Contents British Airways E-business Report Introduction 3 Porter’s Five Forces Analysis 3 SWOT Analysis 5 E-business model for British Airways 6 Conclusion 7 References 9 Introduction British Airways is one…
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National Bank of Abu Dhabi
 National Bank of Abu Dhabi The bank where I was assigned was National Bank of Abu Dhabi where I shadowed the job of Nasser, a customer relationship manager. The National Bank of Abu Dhabi is a well-respected bank and has recently been awarded…
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Market analysis, 3Cs analysis, recommendations
Case Write-Up Porsche: The Cayenne Launch Porsche is a well-known in the world of automobiles. Itentered the market for sports cars more than six decades ago and developed a niche for itself as an expensive, top-of-the-line sporting vehicle. For…
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Cutting edge issues in service
Cutting Edge Issues in Service Contents Contents 2 3 Car Dealership and s 3 5 Relationship Marketing (CRM) in Perry’s 7 Recommendations to enhance the CRM at Perrys 11 Conclusion 12 13 References 13 Abstract Service industry and the Customer…
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IPhone - SWOT and Situational Analysis, Positioning of iPhone, 4Ps of Marketing, External Environmental and Customer Analysis
The paper “IPhone - SWOT and Situational Analysis, Positioning of iPhone, 4P’s of Marketing, External Environmental and Customer Analysis" is a spectacular example of a research paper on business. The ever-growing mobile industry and the increase in the size of the population have made the telecom industry grow.…
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Business Plan for Innovation Guaranteed
The paper "Business Plan for Innovation Guaranteed" is a perfect example of a case study on business. The author argues in a well-organized manner that the car market in Australia has undergone changes with the growth and development of new cars and accessories which helps to maximize the satisfaction level of customers.…
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Malcom Baldridge National Quality Award
The paper “Malcolm Baldridge National Quality Award" is an impressive example of an essay on management. Malcolm Baldridge National Quality Award refers to an award offered by the United States President to participants of a specific industry. The players in the key sector must have applied for the award in the first place.…
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Extra Credit Assignment
Management Principles Fall – Extra Credit Assignment What are the most significant challenges facing you as manager of this store? As the manager of a reputed retail store the most significant challenges I am facing are 1.1 How to retain the…
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McKinsey and Co Managing Knowledge and Learning
James McKinsey, the Professor of Chicago University founded the firm of “Accounting and Engineering Advisors” in 1926 which later rapidly grew as McKinsey & Company. Then he recruited talented and experienced executives, and motivated them through…
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Space and Place
Place and Space in Business The advent of sophisticated technologies facilitate various strategies by companies to sell their goods and reach potential customers. Presence is no longer physical, and thereby not limited to a certain geographic…
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Simple Market research /Survey pilot data analysis
Introduction Social media giant, YouTube, started operating in 2005 and went on to become one of the most visited websites of all time, with close to 20 million visitors per month. According to USA today, more than 100 million videos are viewed on…
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Data Analysis Assignment
Introduction to Research Methods Task 2 Question a) A Bar chart showing mean ratings for job satisfaction, organizational commitment and work stress against respondents’ education b) summary table showing the mean ratings for job satisfaction,…
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Process Improvement
Process Improvement Process Improvement Total quality management (TQM) tools assist organizations in identifying, assessing, and analyzing quantitative and qualitative data relevant to the business (Sharp & McDermott, 2009). The three primary TQM…
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Introduction of Coffee Drink in Prague
The paper "Introduction of Coffee Drink in Prague" is an excellent example of a research proposal on statistics. The main aim of the research is to determine the reaction of the residence of Prague on the introduction of coffee drink to the region. The study design shall be descriptive and cross-sectional which shall be carried out in the Prague area.…
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How effective can customer satisfaction strategies be used as a tool for influencing customer loyalty in the Ibis London hotels in comparison with other budget hotel chains in London Look at the order instructions
Marketing Introduction Research is a systematic process of collecting and analysing information to increase our understanding on thephenomenon of concern. This research will use deductive study approach. The inherent research approach deals with…
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Individual report + reflective report
Problem Solving Skills for consultants Table of Contents 0 Introduction This paper is important to top management teams in organizations solve problems. Through its design, use of samples and research organization are able to formulate strategies in…
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The Capital Budget
The Capital Budget and The Capital Budget Payroll Forecast The benefits of increasing the council’s employee compensation include, most importantly, motivation. This will encourage the employees to become more productive. The management should…
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Dashboard summary
Dashboard Summary Table of Contents Dashboard Summary Table of Contents 2 Patient Satisfaction 3 Hospital Overview 4 Patient Management 5 Productivity and Turnaround 6 Executive Scorecard 7 8 References 9 Patient Satisfaction Patient Satisfaction…
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Introduction, Constraints And Risks in Enterprise Rent-A-Car
INTRODUCTION, CONSTRAINTS AND RISKS al Affiliation INTRODUCTION Enterprise Rent-A-Car (ERAC) ERAC is a global business organization that deals with car renting brand that is based in North America and has branches worldwide (Enterprise.co.uk, 2015).…
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