Pepsi Essays Examples - Free Topics and Samples on Pepsi

Strategic Decision Making: Pepsi Company
The paper "Strategic Decision Making: Pepsi Company" is a great example of a Management case study. The report herein gives an account of Burgelman’s work on adaptive strategy. It is formulated in line with the dynamics that take place in the business environment and the effect they have on the individual firm. The report begins with an introduction that unpacks the subject matter of adaptive strategy and the specimen of study which is Pepsi Company. The report evaluates the strategic ...
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Pepsi Company Change the Game Campaign
The paper "Pepsi Company Change the Game Campaign" is a brilliant example of a term paper on marketing. This report is aimed at furnishing the top management of Pepsi Company with a wealth of information regarding the validity of the contents of the adverts that are on use to promote their change the game strategy. It is an in-depth analysis of the content and intuitions drawn from one of the seven video clips used for the purpose, and currently circulating in electronic media and online communities. ...
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Pepsi Change the Game Ad Campaign
The paper "Pepsi Change the Game Ad Campaign" is a great example of a case study on marketing. This report sets out to carry out a review of one of the seven video marketing ads from the: Pepsi Change the Game Ad Campaign. The Pepsi change the game campaign has a total of seven videos and they include the helicopter shot, uppercut, doosra, the switch hit, super scoop, pallu scoop, and others. Based on the fact that the Pepsi change Game campaign has a total of seven videos one of the videos will ...
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Marketing Audit Report for Pepsi Max
The paper "Marketing Audit Report for Pepsi Max" is a perfect example of a marketing case study. It is evident that the right approach in any firm’s marketing strategy is imperative in the attainment and maintaining sustainable competitive advantage in the market. This becomes more paramount when a particular firm is confronted by massive competition in the market which endangers both its short and long-term viability. Consequently, the application of an ideal marketing mix is imperative ...
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Pepsi Marketing Mix Across Japan and USA
The paper "Pepsi Marketing Mix Across Japan and USA" is a good example of a marketing case study. Marketing communication is the flow of information regarding a product between the customer and the seller. It is said to be effective when it smoothly flows between the two parties without the occurrence of miscommunication. Basically, the marketer communicates information about his/her product to the customer while the customer in return gives his or her feedback. It is, therefore, a two-way process ...
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The Pepsi Company in the Thailand Market
The paper "The Pepsi Company in the Thailand Market " is a good example of a marketing case study. International development is an imperative new concept in business management. In this case, increased globalization has increased the overall international markets. As such, organizations have resulted in increased strategic management structures seeking to venture into these new markets. As the branding manager at Pepsi Company, I recommend the extension of the organizational activities into the Thailand ...
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Implementation of Strategy Change by Pepsi Co
The paper "Implementation of Strategy Change by Pepsi Co" is a perfect example of a case study on category.  The successful implementation of strategic change is complex, but an academic theory can enable an organization to enact change successfully. Critically discuss, using examples.  Strategic Change involves many stakeholders who are directly and indirectly impacted by the change process. Before making any changes, the best strategy is to consider the effects of this strategy change ...
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Comparing Toyota Company and Pepsi Company
The paper "Comparing Toyota Company and Pepsi Company" is an excellent example of a research paper on business. Toyota Company has been in business for several years. Currently, the company is among the leading car manufacturers in the world. Today, the company is manufacturing automobiles that are friendly to the environment and are affordable to most people. This report will analysis the Toyota Company and compares it with the Pepsi Company. The two companies utilize advertisements so that they ...
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Coca Cola Company and Pepsi Company Oligopolistic Market Structure
The paper "Coca Cola Company and Pepsi Company Oligopolistic Market Structure" is a great example of a case study on macro and microeconomics. The organization of a market constitutes market structure. Market structures are very important in influencing the behavior of firms, their customers, and the performance of the market. There are various structural features that influence the conduct and performance of the market. First is the concentration of sellers and buyers, that is, are sellers/buyers ...
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Pepsi Max & Doritos: Situation Analysis
The paper "Pepsi Max & Doritos: Situation Analysis " is a great example of a marketing case study. This marketing strategy of communication is geared towards Pepsi max & Doritos with the aim of increasing the customer base of the company product. According to the Australian market statistics, the most recent market survey shows the Pepsi Max &Doritos products having being ranked position 26th overall. The beverage company is chasing after a great and wide market of both the ...
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Back to Basics: Marketing Strategies for Pepsi-Cola
The paper "Back to Basics: Marketing Strategies for Pepsi-Cola" is a brilliant example of a case study on marketing. Pepsi-Cola was first formulated by Caleb Bradham, a pharmacist from New Bern, North Carolina in 1898, and the company in its present form, PepsiCo Inc., was formed in 1965 by the merger of Pepsi-Cola with the Frito-Lay Company. In its first year, the company recorded sales of $510 million with its modest product line, which included Pepsi, Diet Pepsi, and Mountain Dew soft drinks, ...
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Pepsi Company On-Line Video Marketing Strategy
The paper "Pepsi Company On-Line Video Marketing Strategy" is a brilliant example of an essay on marketing. PepsiCo, which is a multinational company producing food products and online services such as video games, have adopted online video marketing. Established in 1902, PepsiCo is an American worldwide corporation. PepsiCo has its major operations dealing with producing, marketing and distributing majorly online services, snacks, and beverages. The company through online marketing will enable it ...
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Innovative and Competitive Strategies of Pepsi Company and SEEK Limited
The paper "Innovative and Competitive Strategies of Pepsi Company and SEEK Limited" is a great example of a case study on business. In writing this report I have chosen Pepsi Company because I consider this company as very innovative. Besides, Pepsi has managed to remain competitive despite the high completion in the market especially from is the main competitor, Coca-Cola Company. In the report, I have compared Pepsi Company to SEEK Limited and prepared an analysis concerning the organizational ...
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Pepsi Ads - Advantages of the Company's Online Video Marketing
The paper “Pepsi Ads - Advantages of the Company’s Online Video Marketing” is a  persuading example of a case study on marketing. Online video marketing is a strategy that aims to get consumers to share the message of the marketer. The message often spreads quickly and dramatically. The public often determines whether the ad is interesting enough to be aired via the internet (Pride & Ferrell, 2012, p. 479). Word of mouth is never effective no matter the product involved. ...
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Supply Chain and Competitive Advantage - Autoliv Company, Pepsi
The paper "Supply Chain and Competitive Advantage - Autoliv Company, Pepsi" is an outstanding example of a management case study. The bases of competition at Autoliv Company are; safety, price, schedule, prestige and superior cost position. These are bases of competition that give firms an upper hand or advantage over its competitors (Colins & Porter, 2003). To start with, before 1998, the airbags were regarded as a luxury item for high-end vehicles but with time the basis of competition ...
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Marketing Pepsi Max in Australia
The paper “Marketing Pepsi Max in Australia“ is a  potent variant of a case study on marketing. Pepsi Max is a zero-calorie carbonated drink that is sugar-free as well as carbohydrate-free. It has ginseng-infused cola that is sweetened by aspartame and marketed by PepsiCo. However, the beverage has nearly twice as much of the caffeine content compared to other Pepsi’s cola beverages. The main marketing slogan for the Pepsi Max is Maximum taste at Zero calories (Meehan 2011). ...
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Chief Culture Officer - Pepsi Company
The paper "Chief Culture Officer - Pepsi Company" is a good example of a marketing case study. The success of any brand within its domestic boundaries or internationally depends on the ability of the company to regard the consumer or customer as the determinant factor in all aspects pertaining to the brand. For instance, in the sector of beverages, the CEO should ascertain that the company has utilized proper procedures for developing soft drinks. Moreover, the packaging of the product should also ...
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How Human Resource Management Practices Can Add Value to Pepsi Arabia
The paper “How Human Resource Management Practices Can Add Value to Pepsi Arabia” is an exciting example of a case study on human resources. Many changes have occurred in Human resource management (HRM) practices. The changes in this profession have been very influential in determining the success of each organization in terms of manpower administration. Lack of effective human resource management would result in negative growth of a firm and may call for such measures as replacing the ...
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Pepsi and Coca Cola - Industry and Companies Background, Macro- and Micro Environmental Factors, SWOT Analysis, Market Segmentation,
The paper “Pepsi and Coca Cola - Industry and Companies’ Background, Macro- and Micro Environmental Factors, SWOT Analysis, Market Segmentation, Target Markets" is a worthy example of a case study on marketing. Pepsi and Coca Cola are the largest soft drink companies in the world. Coca Cola has managed to stay ahead of Pepsi in many foreign markets due to its ability to revitalise its products in the market. Pepsi was first produced in the 1890’s, in North Carolina, USA before it ...
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External Factors Influencing Consumer Decision Making Process - Pepsi Consumers
The paper "External Factors Influencing Consumer Decision Making Process - Pepsi Consumers" is a great example of a marketing case study. Consumer buying behavior could be defined as the purchasing behavior of the final consumer (Kardes, Cronley & Cline, 2014). An individual is influenced by his or her culture, social class, subculture among other factors when making a purchasing decision. In today’s highly competitive business world, organizations strive to understand consumer buying ...
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