Essays on Performance Evaluation of Britvic Plc Report

Download full paperFile format: .doc, available for editing

The paper “ Performance Evaluation of Britvic Plc” is a convincing example of a business report. Britvic Plc. is a United Kingdom-based soft drinks company. The company provides a wide range of beverages such as sparkling sodas, sophisticated fruit juices, ice tea, squash, syrups, mineral waters, mixers, and energy drinks (Britvic, 2015a). The firm's brand portfolio in the UK includes Robinsons, Tango, J2O, and fruit shoot along with the PepsiCo brands like Pepsi and 7UP (Sparks, 2014). Britvic manufactures and sells products in the UK and Ireland under the agreements of PepsiCo.

The purpose of the company is to make everyday moments of people’ s life enjoyable. They offer a broad range of soft drinks to meet the varied desires of the customers. Their brands and innovations are fabricated on the excellence of their insight and knowledge of the soft drinks markets in which they operate. Their activities of the company are committed to building sustainable relationships with their suppliers of raw materials and customers (Sparks, 2014). Britvic’ s Internal Organizational structure is aimed at developing a trouble-free focussed operating model, empowering people, and aligning resources and capability to the growth prospects.

There are various departments in Britvic that permit them to operate a business efficiently and sustain its market position (Hu, 2011). The customer management director heads the organizational structure of the company who controls the segmented channel structure under him. The channels include grocery department, convenience, licensed department, food service section, customer operations, and channel marketing department. Due to the company’ s continuous growth, an efficient organizational structure has been developed to make the decision-making process simpler (Britvic, 2010). 1.1. Cost Concepts Affecting Managerial Decisions in Britvic Plc. Economies of scales refer to proportionate savings in costs achieved by increased levels of production.

Britvic Plc. drives economies of scale by improving their factories and distribution footprint. There exist a number of costs that affect the managerial decisions of Britvic such as implicit, explicit, incremental, and sunk costs (Hu, 2011).



Anagnostopoulou, S. C. and Tsekrekos, A. E., 2013. Do firms that wish to be acquired manage their earnings? Evidence from major European countries.International Review of Financial Analysis, 30(6), pp. 57-68.

Baker, M., 2007. Marketing strategy and management. 6th ed. Basingstoke: Palgrave Macmillan.

Boone, L. E. and Kurtz, D. L., 2012. Contemporary Marketing, Page 84, 7th ed. New York: Kaplan Publishing.

Britvic, 2010. A year in soft drinks. [online] Available at: [Accessed 23 May 2015]

Britvic, 2014. Annual Report. [online] Available at: <> Accessed 23 May 2015]

Britvic, 2015a. Company Overview. [Online] Available at [Accessed 23 May 2015]

Cruden, T., 2005. A Change in Packaging Purchasing in a Wines and Spirits Company. International Journal of Wine Marketing, 1(1), pp. 42-48.

Eichel, E. and Bender, H., 2007. Performance appraisal: a study of current techniques. 5th ed. London: Prentice-Hall.

Freedman, P. M., Reyner, M. and Tochtermann, T., 2010. European category management: look before you leap. McKinsey Quarterly, 4(1), pp. 156-164.

Hu, C., 2011. Soft drinks report: South African Beverage Review, South African Food Review, 38(8), pp. 32-36.

Kansal, B, B., 2006. Performance Management. 6th ed. London: Prentice-Hall.

Kotler, P. and Keller, K.L., 2011. Marketing Management. New Jersey: Prentice-Hall

Marketline, 2014. Britvic plc. [pdf] London: Market Line. Available at: [Accessed 23 May 2015]

Marketline, 2014a. Global Soft Drinks. [pdf] London: Market Line. Available at: [Accessed 23 May 2015]

Mikolajczyk, K., and Schmid, C., 2005. A performance evaluation of local descriptors. Pattern Analysis and Machine Intelligence, IEEE Transactions on,27(10), pp. 1615-1630.

Neves, M. F., Trombin, V. G., Lopes, F. F., Kalaki, R. and Milan, P., 2012. The concentration of juice bottlers. The orange juice business Wageningen Academic Publishers, 8(3), pp. 149-152.

Reuters, 2015. Britvic PLC. [online] Available at: [Accessed 23 May 2015]

Sparks, L., 2014. Tesco’s supply chain management. Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain, 8(5), p. 149.

Urlić, I. and Britvić, D., 2012. Group-Based Strategies Employed in the Wartime and Post-War Treatment of Psychological Trauma: Experience from the War in Croatia. Clinical Social Work Journal, 40(4), pp. 421-428.

West, N. X., Hughes, J. A., Parker, D. M., Moohan, M. and Addy, M., 2003. Development of low erosive carbonated fruit drinks 2. Evaluation of an experimental carbonated blackcurrant drink compared to a conventional carbonated drink. Journal of dentistry, 31(5), pp. 361-365.

Download full paperFile format: .doc, available for editing
Contact Us