Essays on Performance Management - McDonalds Case Study

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The paper 'Performance Management - McDonald's" is a great example of a management case study. McDonald's is the largest fast-food chain in the world with more than 35000 outlets in 120 countries. The food service company was started in 1948 by brothers McDonald and Dick. The company was bought out in 1961 by Ray Kroc who helped the company to spread its activities outside America. The fast-food chain is known for its quality food and excellent service to the customers. McDonald’ s success has enabled the company to make a billion yearly in its operations globally.

At the moment, McDonald's derives more than 65% of their income from global operations. In its global operations, McDonald's has been able to make a strong brand to its customers. Having a strong brand has enabled McDonald's to have a personality for the customers. The golden arches logo is well known in its markets worldwide. In their operations, McDonald's faces competition from other fast-food chains such as Burger King. There are also factors such as economic, legal, and change in technology that affects their operations. McDonald’ s vision is to offer the best quick service restaurant worldwide.

To achieve this vision, the fast-food chain has been embarking on getting profitable growth through brand expansion and ensuring they leverage on their strengths by the use of innovation and technology. There have been also a lot of efforts to ensure that their employees are well motivated in order to gain a committed workforce. The fast-food chain has been able to gain a reputation among the best place to work (McDonalds. co. uk, 2014). Performance management at McDonald's Calculating the firm performance management is essential in order to know how the firm is faring.

The employee is able to identify the level of output needed for them so that they can know whether they are meeting the demands (Tyson & York, 2002). The two major performance systems to be analyzed include the application of any motivational theories in the organization and the implementation of an effective performance appraisal. The application of any motivational theories in the organization True motivators at McDonald's are based on the job and reward system. The motivators enable the employees at McDonald's to increase their performance.

McDonald's uses the Herzberg’ s theory in motivating their employees.


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