The paper "Perisher Blue Resort - Strategic Planning Milestone" is an outstanding example of a management case study. Strategic planning is an organization’ s process of defining its direction or strategy, and making decisions regarding the allocation of its resources to achieve its strategies, including its people and capital, (Schraeder, 2002). This process is often carried out using various business analysis techniques such as the SWOT analysis, PEST analysis and the EPISTEL analysis among others. Success in the business environment today requires that the organizational leaders have the capacity to make a vision for the organization’ s future direction as well as the path it requires achieving that.
In simple terms, therefore, strategic planning can be understood as the official consideration of an organization’ s future course, (Feurer, and Chaharbaghi, 1995). This study will consider a case study of Perisher Blue Resort. The study will involve thinking strategically about this company and reviewing some literature studies related to the case study. The study will also incorporate a SWOT analysis of the case study. Description of Perisher Blue Resort Perisher Blue Resort is the largest skiing resort in Australia and the southern hemisphere in general.
It is located in the Australian Snowy Mountains, the southeastern corner of New South Wales, in the Snowy River Shire, approximately six hundred kilometers southwest of Sydney, (Grant, 1996). The resort comprises of the Smiggin Holes, Guthega ski fields, the Perisher Valley, the Blue Cow Mountain and many lifts. The resort is easy to get to by road and by the ski tube, which is Australia’ s only underground rack railway. Perisher consists of about forty-nine lifts, an eight-seater chairlift, two high-speed detachable chairlifts and about one thousand two hundred and forty-five hectares of skiable area.
The ski field is operated as a single resort known as Perisher Blue. Over the recent past, there has been a growing demand for more accommodation on the Perisher resort associated with proposals to enlarge ski slope facilities. As a result, several plans and environmental studies associated with the development of the Perisher Blue Resort have been undertaken lately and have been the focus of the Public Commission of Inquiry and approval by the Minister for Urban Affairs and Planning.
This Perisher Blue Resorts Master Plan provides direction and a planning framework for future developments within the resort areas, (Sanderson, 1998). The Plan also responds to the Ministerial approval of 1999, requiring preparation of a revised Master Plan for the Perisher resort. Literature Review In order to develop strategies, it is vital to consider what is driving industry and the forces that will be important in the future. Since the 1960s, strategic planning has had cyclical popularity with organizations as it gained and lost popularity, basically as a result of its limited success in failing to deliver results and expectations.
However, the contemporary changing environment causes uncertainties and brings into the notion of the suitability of strategic planning and how to deal with doubt. We shall first consider the plan set by Perisher Blue Resort to guide its operations, (Sanderson, 1998). Perisher Blue Resort is guided by a master plan that was developed for approximately seven years to provide a vision for future developments in the site. The vision for future development stipulates that the resort will be the most excellent destination mountain resort in the whole of Australia, giving its visitors international class facilities with regard to ecologically sustainable principles.
Generally, the resort contains a range of natural features and outstanding scenery. The resort is internationally recognized for its natural heritage. An opportunity exists for the resort to significantly improve its operations and image by ensuring that future growth in infrastructure and bed numbers is managed within a suitable design and planning framework based on the sustainable development principles. The plan recognizes that the resort is to be used during both summer and winter periods, (Schraeder, 2002).
It gives emphasis to the need for close incorporation of the village areas with neighbouring ski slopes. The master plan also assumes that visitors will go on accessing the resort facilities using the ski tube, Perisher buses and cars, but expects the ski tube to assume greater prominence the major mode of transport to the area. The framework seeks to balance between the natural resource conservation and the demands of resort-based recreation. The goal is to offer opportunities for summer and winter visitors to use the resort in ways that are consistent with protecting the unique cultural and natural heritage of the resort facilities.