The paper "Developing My Personal Portfolio in Readiness for Job Market Requirement" is a good example of business coursework. Following the announcement by your company on 1st February 2012, I hereby tender my application. I am currently an undergraduate student pursuing an undergraduate degree in business management. My goal is to further my carrier in Business and Management and become a well established professional in the field of business, HR and enterprise management. I am ambitious, hard-working and want to further my career in the area commerce and enterprise. I believe that the course at undergraduate level has developed my ability to analyse information critically and to undertake independent research and evaluation projects.
In addition to the solid theoretical knowledge in management, I have gained valuable skills in information technology, teamwork and communication, which are vital in the modern business world. Even though I have limited experience in the field, I feel granted the chance to serve in your organisation, I will transfer the bulk of the skill acquired during training. In addition, I am proficient in soft and technical knowledge that will prove vital in the achievement of my obligations.
Moreover, I am a good team player who is able to lead from the forefront. Thank you in advance as I remain to wait for your positive feedback. Sincerely, Fill in your name Section 2: Academic Skills Social Media and Business Profitability With the advent and expansion of internet activity, new avenues of social interactions have emerged. Social media can be defined as a social instrument of communication that allows one to interact with it. It allows people to reach and connect through digital conversation.
These digital conversations include blogging, podcasting and video blogging among others (Brogan, 2010, p. 1). This kind of approach differs from the old form of media. However, the greatest challenge arises when it comes to the integration of social networking sites and social media into business processes and operations (Verret, 2011). This section seeks to analyse the use of social media in business, and how it can be used to improve the potential profitability of a business. Hayes and Miller (2011, p. 295) note that 72 million users of the internet which is equivalent to 38% of the internet users use social media at least once in every month.
In 2006, for instance, the number of people visiting 10 social network sites grew from 46.8 million people to 68.8 million in a period of one year (Bausch & Han, and, ). A 2009 survey indicated 770 million people visited these sites (OECD, 2010, p. 36). Social Networking Sites are web-based services which enable people to construct either public or semi-public profile within a system that is bounded in nature from where they are able to connect and share information.
As such a social networking site could be described as a computer-mediated communication site or system (Boyd & Ellison, 2008, p. 210). The major avenue in which a firm connects with its customers so as to ensure market leadership is through marketing. According to America Marketing Association (2007), marketing is the activity, set of institutions and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a wide field with numerous activities. However, the important aspect of marketing that connects with social media platform is the advertising and public relations platform.
Social media offers an avenue for business to advertise their products in an interactive manner in a multimedia format (Funk, 2011, p. 105 and 106). Apart from this, it can be used for public relations (Pilmar, 2005, p. 23). The whole essence of this is to create value and bond of attachment with customers (Cheng & Podolsky, 1996, p. 3).
America Marketing Association. 2007, Definition of marketing. Retrieved on 7th February 2011 from: http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx
Bausch, S., and Han L. Nd. Social Networking sites Grow 47 Percent, Year over Year, Reaching 45 Percent of Web Users, According to Nielsedn//Netratings. Retrieved on 23 Jan 2012 from: www.nielsen-online.com/pr/pr_060511.pdf
Boyd, D.M & Ellison, N.B. 2008, Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, Vol. 13(1): 210-230.
Brogan, C. 2010, Social media 101: tactics and tips to develop your business online. Hoboken, New Jersey: John Wiley and Sons
Cheng, T.C.E. and Podolsky, S. 1996, Just – in- time manufacturing: an introduction. London: Chapman Hall.
Funk, T. 2011, Social media playbook for business: reaching your online community with twitter, facebook, linkedln and more. Santa Barbara, California: ABC-CLIO
Hayes, K & Miller, A.A. 2011, Revenue Management for the Hospitality Industry, New Jersey: John Wiley & Sons.
Law, R & Hsu, C.H. 2006, Importance of Hotel Website Dimensions and Attributes: Perceptions of Online Browsers and Online Purchasers, Journal of Hospitality and Tourism Research, 30(3): 295-312.
O’Connor, P. 2000, Using Computers in Hospitality, 2nd edition. London: Cassell
OECD. 2010. The Economic and Social Role of Internet Intermediaries. Retrieved on 23rd Jan 2012 from: www.oecd.org/dataoecd/49/4/44949023.pdf
Pilmar, J. 2005, Small Business? Small Budget? How to Measure for Success. Public Relations Society of America, July 2005, p. 23.