Personal Selling and Sales Objectives Advertisement and selling of good have always the interest of a marketer to achieve the focussed target at the end of the month. There are several ways of selling a product or a service to customer. Recently, online retailers have gained a lot of attention in selling goods. Today one can buy anything over the web. As a seller, I personally think that online selling has many advantages. An online retailer does not need a physical shop to display his or her products. So, he or she saves on the physical stores.
Secondly, while selling a product to a client in physical store, they might not be able to give the complete information for the product that might influence the customer to purchase the product. Whereas, in the case of an online retailer, he or she can give all the information of the product online which will be necessary for the customer. However, it is up to the customer whether he or she wants to go through each and every information about the product. While selling online, the sales objectives are easy to achieve.
For example, recently a new trend has been seen when it comes to a launch of a mobile. The seller of the mobile gives the launch date and announces of a limited number of availability of the mobile. This creates a rush in the market and the customers become excited to buy the mobile on a priority basis. In this way, the company is able to sell of its mobile in the fastest way possible. Work CitedCant, M. C, and Neels Van Heerden. Personal Selling.
1st ed. Lansdowne, South Africa: Juta, 2004. Print.