Perspective Management of Nokia Incorporation - Case Study Example

Running Head: PERSPECTIVE MANAGEMENT Perspective Management [The Writer’s Name] [The Name of the Institution] Project Title: “Perspective Management” Research Organization “Nokia Incorporation” Contents list: 1. Introduction 2. Historical Review 3. Products and Services 4. Mission Statement 5. Business Strategy 6. PESTEL Analysis 7. SWOT Analysis 8. Culture 9. Management and Leadership 10. Human Resources 11. Control Mechanisms 12. Structure 13. Diversity 14. Recommendations 15. References. Perspective Management 1. Introduction The aim of this research report is to introduce and evaluate the basic management and leadership aspects of a well-known Nokia Corporation, which chiefly deals with mobile as well as network communication systems. Moreover, to begin with, we will foremost present a historical evaluation and then move on to endow with and examine certain details regarding the company, including company's mission and trade strategy, its goals and leading ideology. The major focus will be on PESTEL along with SWOT analysis (Firat, 1985; Shrivastava, 1986; Venkatesh, 1985). According to the Marxist opinion, management generally consists of people who are skilled in their field. A manager be familiar with how each layer of the system function and may also have a good mechanical knowledge. 2. Historical Review At the origination Nokia had nothing in common through mobile phones. No doubt, the company was familiar as a business producing authority. Soon after, at the end of last century, more advanced technologies had been brought to light, such as invention of rubber and other related substances used in chemical processes. This led to formation of the Finnish Rubber Works. Moreover, worth mentioning is the rapid innovation in electricity augmentation toward companies and factories, the huge improvement of which contributed not only to the inception of the Finnish Cable Works in 1912, but also to the production of cables for the telegraph business and, in fact, it supported the development of a quite new device- telephone. Then in 1960 Electronic Department was established, this led up the company to a new stage in telecommunication business. In 1967, with the contribution of both Finnish Rubber Works and Finnish Cable Works, the original manufacturing industry founded Nokia Corporation. The '60s are considered to be an important period in Nokia's achievements as the initial and very successful approach of Nokia to the telecommunication market. In 1980's Nokia became a well-recognized industry manufacturing not only telephones but also tremendous numbers of TV-sets, computers and monitors of the best quality. The first mobile telephone network was presented in 1981, in Scandinavia. Due to the fact that the primary cell phones were heavy and bulky, in 1987 Nokia came up with a new idea of producing more hand portable mobile devices. From 1987 till July 1st 1991 Nokia and the operators succeeded in adjusting GSM (digital standard able to deliver data with excellent voice level) through the whole Europe. The '80s and '90s were years of further changes in Nokia Industry, such as the appointment of Jarma Ollila to lead the company who from then on concentrated only on telecommunications in new digital era of technology. 3. Products And Services Nokia Corporation offers a well-developed variety of products and services , which completely satisfy consumers' needs and demands. The client is given a choice of products used outdoor, such as mobile phones. Apparently, there are about 40 different models available in the present market. All of the handsets have elegant and modish design. In addition, most of the telephones are small and portable; others include cameras, radios and digital music players. Apart from cellular, Nokia offers also land telephones, pocket radios, computer hardware, digital TV receivers and satellite carriers. Furthermore, Nokia offers Network products and services that are grouped into specific categories : - Broadband Access - Core Network - Narrowband Access - Operations Support System - Radio Network - Security - Service Enablers - Services for Operators - Terminals - Wireless Transmitters 4. Organizational Behavior of Nokia There are many texts that define Organizational Behavior of Nokia as life form a field of learn that investigates the crash that individuals, groups and arrangement have on performance inside organizations, for the reason of applying such information toward civilizing an association effectiveness. An association is comprised of individuals who create up the managerial behavior. From top organization down to the worker, managerial behavior takes shape. The efficiency of the association mainly depends on the arrangement of the association, and how healthy the individuals or groups act within the arrangement. 4.1 Management Management's role in structuring the association is to plan, put in order, straight, and manage. In order for an association to survive, it has to have some arrangement concerning it. Management make's the decisions and then attempt to implement them in an effectual way as to accomplishing their goals. I believe that if organization, has a plan, is well organized, knows how to straight and has the whole thing beneath control, then the association is prearranged well. Very few and in flanked by do we find an association like this, and if so they are old as model to help additional organizations become effectual. The value, visions and goals are what organization thrives on to help with the attainment of the organization. Management has to not only understand the principles and goals of the association, but also that of the workers. This will assist in deciphering what is to be predictable from both, organization and worker. As a working human being, I have always appreciated the health care field; I have approach to worth it even additional, because I work in it. To understand why values and goals are so significant in an association or to an individual; is to understand their beliefs. 5. Business Strategy The overall business strategy of Nokia Corporation is to reinforce its international status in the market as a frontrunner in network system and to be the biggest supplier of its products. As part of the company's goal is to intensify consumer satisfaction and introduce new changes in technology in order to allow people to have easy and instant access to mobile world, internet and services. Other key part of Nokia's objectives is to take advantage of its leadership function and aim to persist in the communication market. That guarantee rapid and faster organization's evolution. In order to acquire these set targets, Nokia concentrates its tactics on several significant issues: Existing in the market as the favorite supplier of products and ideas for roaming communication. They develop their core proficiency through brand expansion, product design and its uniqueness, and valuable demand-supply network management. Inventing specialized communication technology: The company aims to continue creating new ideas concerning products and their design, group development and network management. Driving open mobile architecture and authorizing global mobile services. Nokia plans to accomplish this through powerful cooperation with clients, dealers and industry members. Continuous strengthening and advancing Nokia's brand: Although, the organization has already succeeded in making Nokia's name well-known and outstanding trademark in worldwide mobile connections, they aim to build on the company's reputation through sponsorship, insistent promotion and other marketing actions in the main markets of this corporation. Broadening their business and trade position in a lucrative way: Through following closely partnership and maintaining a powerful local position in all rising markets, they are able to acquire balancing technologies and top market positions. As a matter of fact, Nokia has successfully managed to expand its business globally. Today, all Nokia's products and services are being sold and offered across the world, what allows Nokia to take advantage of strong economies of scale. Relationship between Critical Thinking and Decision Making Critical Thinking of Leader at Nokia In the commercial environment of Nokia critical decisions have to be made, sometimes rapidly, whether because of changes in market conditions, commercial profits, or corporate performances. No doubt, the decision-making procedure is vital to high-quality management in today's work environment. This research analysis will examine the connection among critical thinking and the decision making procedure, make clear what the organizations believe, and relate how both apply to today's place of work. Critical Thinking If we analyzed the HR structure of Nokia then we come to know that the critical thinking involves the capability to weigh evidence, scrutinize arguments, and construct coherent bases for generally established beliefs. In order to establish a hypothetical basis for studying critical thinking, a huge quantity of research has been done. At Nokia everyone believes that, critical thinking is not only the ability to reason and construct arguments, but also the ability to examine the reasoning processes involved and being able to evaluate their appropriateness and effectiveness. This "judgment" aspect is what makes critical thinking more than just problem solving. It is not sufficient to be able to apply problem-solving strategies to a particular problem; a true critical thinker must be able to choose appropriate strategies and even create new ones when necessary. 8. Culture Nokia's managers are convinced that the global success of their company was achieved thanks to its organizational and national culture. The headquarters are located in Finland and Nokia's culture reflects the Finnish mentality. Values such as rationality, democracy, practicality and honesty are the key components of the Nokia Way, a philosophy that combines the values, competencies as well as operations and ties Nokia colleagues to the strategy for overall accomplishment. Decision making process and creativeness flow from the bottom line, where there are teams of employees who adopt the opportunity of development and growth. Moreover, bureaucracy is minimized to the smallest degree, since Nokia's culture is founded on unofficial and individual relationships and principles of collaboration and group work. In addition, Nokia is a flat, decentralized organization characterized by a lot flexibility in decision-making; organization in which not only the employees have equal opportunities of personal growth or space for creating new ideas, but also customers and suppliers can experience the straightforwardness and openness of the company. The ethics and values of Nokia Industry are believed to be the bridge that unites the entire company all over the world. The essential principles are: - Customer satisfaction: Nokia looks up to all clients and partners, take care of their needs and provide them with the best solutions and services - Respect for the human being: The company treats people as unique individuals, regardless of their relationship with the firm. This depicts the company's tolerance and equality between all people who approach Nokia for different reasons. - Achievement: Nokia believes that accomplishment of its goals is due to the fact that all workers strive for their own and the whole company perfection. Besides, Nokia's representatives are involved in applying their new ideas and knowledge to provide people and their desires with intelligent solutions and indispensable improvements. - Continuous learning: Nokia puts enormous emphasis on personal improvement, which will result in company's more efficient running. The corporation expects everyone involved to be open-minded for acquiring the necessary knowledge vital for further progress. 9. Management And Leadership Styles: In Nokia, the management and leadership approach are very characteristic. Both of them are built on company's cultural values and successfully applied at all managerial levels. It is a fact, thanks to which cooperation and guiding help to create enthusiasm, loyalty and motivation. Moreover, specifying goals, achieving objectives and evaluating outcomes keep employees and other organizational members focused on efficiency and welfare of the company. As a matter of fact, leadership implementation and successful management can be achieved only through individual growth based on self-leadership. Furthermore, employees are being constantly persuaded to reveal the responsibility for their own improvement and to make use of the offered opportunities within the company. Perspective of Management If we analyzed then we come to know that the historical reasons for ideologically polar views of policy are entrenched in the kinds of debate that emerged out of the early strategic management prose. For instance, a main early debate was developed by writers advancing one or an additional opposing policy school of thought. One school advanced a variety of forms of determinism, whereas the differing school advanced a range of forms of balanced option (Bourgeois, 1984). Moreover, this debate had the result of polarising the policy schools of thought into the domain of philosophy by considering environmental determinism and balanced choice to be equally elite (Hrebiniak & Joyce, 1985; Lawless & Finch, 1989). Management from Cultural Perspective According to the Marxist analysis we can understand how culture can be definite, and by what it is resolute, certainly opens a broad field of positions plus opinions. No doubt, for purposes of this research paper, we draw on Park, who considered insurance demand from the perspective of cultural assumptions. No doubt, insurance, and in exacting life insurance, on which Park listening carefully his investigation, is narrower than the punishment of risk management. However, we feel our approach is defensible since risk management and insurance are so closely consistent, as the transfer of risk through the insurance method is one of the main tools of hazard management. Culture not only influences the quantity of perceived risk, but also the approach of people as well as their ways of handling risk. Park's 1993 examination is based on Hofstede's [7] cultural dimensions, in particular indecision escaping and individualism-collectivism. In this paper we integrate these concepts using more tangible terms of values and norms, faith plus nationality. Management from Risk Management Perspective If we analyzed then we come to know that because of this minimalism and distinctive focus on the negative belongings of risk, the relative significance of the risk management procedure to the overall financial health and constancy of individuals and organizations, as well as to the arranged function of markets and monetary systems in general, has frequently been downplayed or even unnoticed by almost all but a enthusiastic cadre of academics, business practitioners and the unlucky few who learned too late upon pain the unfavorable effects of loss. Critically Evaluation of Management Theory and practice The implementation of knowledge management exercise will lead to faster trouble solving and better management. No doubt, best practices can be shared crosswise the organisation. During knowledge preservation practices, organisations could decrease their cost of retraining new workers every time when knowledge strikes happen. (Myers, 2006, 110-14) A few of the important impacts when adopting knowledge management: Knowledge management promotes knowledge sharing. Employees can get better their performance by contribution their knowledge through a range of activities like research, teaching, or from day-to-day socialisation procedure. By sharing their current and specialised knowledge they can upgrade their competencies and at the same time will improve organisation productivity. Knowledge that is embedded in every individual can be amalgamated and be functional by others in their day-to-day process or for planned used. (Wigg, 2002, 1-14) Knowledge workers can help each other in solving organisation problems. This will be an occasion for employees to know and learn the best rehearsal from those who have the particular knowledge. Organisation knowledge capital must be conserved since it helps company to maintain its competitive advantage. Employees acquire knowledge from a variety of sources when they are working on anything task given to them. The accumulate knowledge must be reserved to avoid knowledge walkout. Management Role in Marketing Perspective Acquiring the information that an organisation wants to be competitive, whilst preservation the information, they already have in order to stay spirited is a complex task. Companies must balance the compensation of openness alongside its inevitable risks, maximising the competence of electronic communication with no making it a magnet for interloper. Experts say that organisations must incorporate crime and defence into a comprehensive policy, and also suggest that it's time to integrate cleverness and security essential with other management scheme and procedure. (Kingston, 2000, 121-31) Management and Organisational Management Interrelationship In Nokia, public relations, saver relations, the corporation Web growth team, business security, academic property and licensing, the safety and user verification & management functions within information services, purchaser service, vendors and suppliers, contract workers, and any user on a network who has even "sticky-noted" a password to the side of his or her check. 10. Staffing - Human Resources In a move to further attract, engage and maintain a skilled workforce, Nokia has developed an EMPLOYEE VALUE PROPOSITION CONCEPT, which presents a range of benefits for each employee. It comprises four fundamental elements: a) Nokia Way and Values: Customer satisfaction, respect for individual, achievement, continuous learning. b) Performance-based Rewarding: People responsible for Human Resources Department declare that their core value is to offer the employment that will satisfy and cover various demands of the skilful people contributing to Nokia's prosperity. The company's intent is to provide its employees with suitable and deserved benefits and proper compensations for such issues as good performance, overtime work, skills and continuous personal and overall company success. The total compensation package is adjusted for each country and it usually includes annual base salary, incentives, bonuses, flexible work-life balance solutions, consideration for stock options and other local assets. c) Professional and Personal Growth: Nokia puts strong emphasis on constant knowledge acquiring. Nokia is concerned to offer a regular training and personal improvement. The company makes available for every individual many opportunities to learn and foster their talents. There exist six Learning Centers, situated in China, Asia Pacific, South America, the USA and 2 in Europe. Furthermore, employees are encouraged to search for new ways to grow and respond to different challenges and then share their experience and learn together. In addition, there is a great deal of exciting jobs opportunities provided, allowing the employees to develop their carrier ambitions. Moreover, people at Nokia are provide with different and rich training systems that offer them regular training and coaching. The company provides these advantages to all people working in Nokia Corporation, but special attention is paid to all managers and their guidance training. In fact, there is a whole range of programs accessible giving necessary education required in all management levels. Beside, very interesting fact is that Nokia's people are offered possibilities of obtaining all skills anytime and anywhere along the e-learning subscriptions. Moreover, the company is fully involved in creating pleasant and healthy relationships and communications between all stakeholders. It is true that Nokia's intent is to support and advertise traditions where friendly and respectful behaviors are cultivated and practiced on regular basis. 11. Control Mechanisms The main control systems that managers in Nokia use are feed-forward, concurrent and feedback control. Thanks to the first one, managers are able to prevent further activities from problems and faults. This applies to testing quality of raw materials before the actual production, monitoring the performance of supplier and selecting the most highly skilled people. The second control system is used in order to measure the process of transforming Nokia's inputs into outputs. This provides the managers with chances to correct or adjust problems that evolved during the conversion stage. Finally, the feedback control is also considered as a significant means of getting information from customers. On account of customer's evaluation, managers are capable of controlling production more effectively and efficiently, adjust and improve company's products and services. 13. Diversity Nokia intends to allow people from different cultural and ethnic origins, skills and abilities, and lifestyles to add quality and best solutions that will contribute to the business success now and in the future. Nokia benefits to a great extend from strength that comes out of diversity; people in Nokia are constantly trained to respect the differences among employees and individuals' contribution. Comprehensiveness is obvious in the management assessments, conduct and response to employees, customers and other business associates. Moreover, the interactions in such environment are beneficial, sponsored by mutual esteem and awareness of individual dissimilarities. 14. Recommendations To sum up this discussion we may say that the company has adequate and reputable publicity system, which helps Nokia to get close sufficient to the receivers all over the world. As well, I explored the features of Nokia's website since it is created in a very logical way so that we can find all information concerning the company's profile which is presented methodically with various details included. However, I suggest that prices of Nokia's products should be diminished. It is well known that they are one of the most expensive ones in the market, especially in the one of Finnish. In my opinion, if this could be put into practice, there would be more customers approaching Nokia's shops centers, which in turn would contribute further organizational growth and development, and continue placing the business ahead of the competitors. Conclusion Management policy of Nokia Incorporation is characterized by its objective and methods used to chase the goals. The goals, methods and procedures can be administer in a central or de-central way. The Nokia wishes to determine whether to retain the central strategy or de-central policy. In the case obtainable, the company it seems that maintained the two typologies to address the wants of the clients. References Abell, Angela and Oxbrow, Nigel. (2005). Skills for the knowledge economy: the reality of the market-place. Business Information Review, 16(3), 115-121. Almeida, P. (1996), "Knowledge Sourcing by Foreign Multinational: Patent Citation Analysis in Semiconductor Industry," Strategic Management Journal, 17 (Winter Special Issue), 155-65. Appleyard, M.M. (1996), "How Does Knowledge Flow? Interfirm Patterns in the Semiconductor Industry," Strategic Management Journal, 17 (Winter Special Issue), 137-54. Armstrong, A. & Foley, P. 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Whatever It Takes - The Realities of Managerial Decision Making (2nd ed.). Upper Saddle River, New Jersey: Prentice Hall. Wong, Paul, PhD, C Psych Lessons from the Enron Debacle: Corporate Culture Matters! Featured article, February 22, 2002 Read More