The paper "PEST Analysis for UK Bicycle Market" is a perfect example of a business case study. This part of the assignment has provided a brief knowledge of the impact of external environmental factors on the business performance of any organization. Entities, conditions, factors and events surrounding an organization, which generally influences its choices and activities, are known as the external operating environment. The external environment of an organization includes an external competitive business environment and the influence of several external environmental factors on business performances (Shaikh, 2010, p. 17). It is highly important for organizations to analyze and evaluate the external environmental factors.
It helps to maintain a conflict-free, profitable and smooth business operation process. An effective external environmental analysis can help an organization to mitigate several external risks, such as legal barriers, economic crunch, environmental issues and political issues. This specific analysis will help the organization to develop effective strategies in near future based on the current external environmental issues that may affect its profitability in near future. This external environment analysis can help an organization to overcome current issues in business operation practices.
PEST AnalysisPEST can be considered as an important strategic marketing analytics tool that helps an organization to determine the nature of different external environmental factors and the impact of those factors on business performance. PEST analytical framework consists of four external environmental elements, such as political factor, economical factor, social factor and technological factor. It is important for organizations to conduct a PEST analysis before entering into a new international market place. It helps to determine the nature of different external environmental factors of that specific country (Jain, 2012, p. 16).
PEST analysis can be considered as an effective external environmental analytical tool that can help an organization to develop and implement a global business expansion strategy. Bianchi can be considered as one of the leading bicycle manufacturing organizations. Recently the organization has faced several challenges in the business operation process.
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