Essays on Future Market Share for Electric Vehicles Speech or Presentation

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The paper “ Future Market Share for Electric Vehicles” is a cogent variant of the presentation on marketing. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry. The future of car manufacturing is going to change for the better as most of the current car producers will likely adopt the production of electric cars at affordable rates. The degree of customer behaviour has changed significantly to portray preference towards the use of electric vehicles. The term sustainable cars, these days, mostly means Electric Vehicles, which come in three forms that include; plug-in hybrids, battery-electric (BEV), and fuel-cell electric, with most of these models being used in Canada. In fact, by the end of 2011, the EV market share of EVs was about 0.06% of the 51.1M light-duty vehicles sold in the EUR and the US as a whole.

Such attitudinal factors as the lower operational costs of adopting EVs over conventional ICE cars have continued to encourage its adoption. In 2015, the threshold of 1M cars was surpassed closing in at 1.26M.

Ambitious set targets and policy support have resulted in the lowering of vehicle costs, widened vehicle ranges and, also helps to eliminate possible consumer barriers in a substantial number of countries. Sectors and governments, as well as initial adopters of this technology, have continued to succeed in demonstrating to the public that electric cars can effectively deliver the practicality, safety, and affordability of them.

Adopting EV technology for businesses is indeed an expensive affair. However, considering that most of the EV manufacturers already have an upper hand in conventional ICE technology; a continued decrease in demand even in the future will not result in the closure of companies but rather, these companies can reverse to traditional production processes.

References

ACEA (European Automobile Manufacturers Association) 2016, "Electric and alternative vehicle registrations",

www.acea.be/statistics/tag/category/electric-and-alternative-vehicle-registrations.

EAFO (European Alternative Fuels Observatory) 2016, www.eafo.eu.

Egbue, O. & Long, S., 2012. Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions. Energy Policy, 48, pp.717-729

Graham-Rowe, E., Gardner, B., Abraham, C., Skippon, S., Dittmar, H., Hutchins, R. and Stannard, J., 2012. Mainstream consumers driving plug-in battery-electric and plug-in hybrid electric cars: A qualitative analysis of responses and evaluations. Transportation Research Part A: Policy and Practice, 46(1), pp.140-153.

Li, S., Tong, L., Xing, J. & Zhou, Y. 2016. The Market for Electric Vehicles: Indirect Network Effects and Policy Design. Available at SSRN: http://ssrn.com/abstract=2515037 or http://dx.doi.org/10.2139/ssrn.2515037

Price-Waterhouse Coppers. 2017. 2016 Auto Industry Trend. Retrieved from http://www.strategyand.pwc.com/trends/2016-auto-industry-trends

Rezvanu, Z, Jansson, J & Bodin, J. 2015. Advances in Consumer Electric Vehicle adoption Research: A review and research Agenda. Transportation Research Part D: Transport and Environment, 34,p.122-136

Thiel, C., Perujo, A. & Mercier, A., 2010. Cost and CO 2 aspects of future vehicle options in Europe under new energy policy scenarios. Energy Policy, 38(11), pp.7142-7151

Volkswagen. 2017. 2016-Annual Report. Retrieved from http://annualreport2016.volkswagenag.com/group-management-report.html

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