The paper "Debra’ s Personality Traits Measured on the OCEAN Model of Personality" is a great example of a marketing case study. Personality is a very important factor in an individual’ s life. According to Alkahtani, Abu-Jarad, Sulaiman, Nikbin (2011), personality refers to an individual’ s characteristics that account for consistent patterns of feeling, behaving, and thinking. There are many studies supporting the big five dimensions as ones that underlie and encompass other significant variations in personality. The dimensions of personality include agreeableness, extraversion, conscientiousness, openness to experience, emotional stability. The five dimensions have been discussed in this paper and matched to their respective organizational behaviors. Dimensions Extraversion dimension assesses the degree to which a person is comfortable with relationships.
While extroverts display a high level of assertiveness, sociability, gregariousness, introverts display timidity, quietness, and reserve (Anglim & Grant, 2014). Agreeableness: The agreeableness dimension measures a person’ s inclination to defer to others. People who are highly agreeable display cooperativeness, warmth, and trustworthiness. Highly agreeable people are also good-natured and sympathetic. Personality traits displayed by such a person include friendliness, likeability, love, need for affiliation and friendly compliance.
Individuals measuring low on agreeableness tend to display coldness, antagonism, and disagreeableness (Anglim & Grant, 2014). Conscientiousness: The conscientiousness dimension measures the person’ s level of reliability. Highly conscientious people show a high degree of responsibility, are highly organized, persistent, and dependable. Highly conscientious people are hardworking and persevering. The individuals scoring low on this dimension are easily disorganized, distracted, and unreliable (Anglim & Grant, 2014). Neuroticism: Neuroticism is also referred to as emotional stability. Neuroticism taps an individual’ s ability to withstand stress. People with a high level of neuroticism have a tendency of being calm, self-confident, and secure.
People who have negative scores in neuroticism show a high level of nervousness, anxiety, and depression (Anglim & Grant, 2014; McCrae & Costa, 1987). Openness experience: The act of being open allows on to experience a measure of a person’ s range of interests and fascination with novelty. People who score high in this dimension show a high degree of creativity, curiosity, and artistic sensitivity. People who score low in openness dimension are conservative and are comfortable in the familiar (Anglim & Grant, 2014). Analysis of Dimensions Research on the Big Five dimensions has established a relationship these dimensions with other aspects of human life including job performance (Sautelle, Bowles, Hattie & Arifin, 2015).
These researchers have established that people who score high in dependability, reliability, thoroughness, organization, persistence, and achievement-oriented tend to perform well in most areas of their social, personal, and occupational life. The reason why conscientious people develop high knowledge is that they exert a great level of effort on their tasks and duties. Analysis of Own Management Style This paper will examine and discuss Debra’ s (not the real name) personality traits measured on the OCEAN model of personality.
These personality traits include openness to experience, conscientiousness, extraversion, neuroticism, and agreeableness. According to the OCEAN model, Debra scores 16 percentiles in the openness of experience, 46 percentiles in conscientiousness, 18 percentiles in extraversion, 50 percentiles in agreeableness, and 32 percentiles in neuroticism. According to this measure, Debra scores very high in agreeableness and conscientiousness. She also scores fairly well in neuroticism. However, Debra scores relatively low in the openness to experience and extraversion. Based on the analysis conducted in the first part of this paper, Debra is very good in agreeableness; therefore she is very cooperative and trustworthy.
She is also very warm, sympathetic, good-hearted and is likely to display traits such as friendliness, likeability, love, need for affiliation and friendly compliance.
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